AXE 2008 EDT

M £ Statement

Axe Instinct

by Ann Gottlieb

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AXE Axe Instinct is an Eau de Toilette launched in 2008, created by Ann Gottlieb. AXE's Axe Instinct carries a Statement verdict, a musk-led wear.

This is a proper love-it-or-hate-it scent. Some found it repulsive, others adored its skanky, leathery charm. If you're after a bold, spicy leather, and don't mind something divisive, Instinct is a surprisingly decent shout, despite its cheap-and-cheerful origins.
What our verdicts mean →
  • Bold
  • Warm
  • Masculine
  • Confident
  • Sweet
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Axe Instinct Eau de Toilette bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Fall Winter
Also Works:
Spring Summer

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Casual
Also Works:
Date

Its moderate sillage and strong, distinct leather note make it a bit much for a formal office setting. However, its bold character is well-suited for casual outings and could make an interesting statement on a date, provided it's not over-sprayed.

Ingredients and allergens

We don't have this fragrance's ingredient list yet.

About

Axe Instinct plunges you straight into a rich, rugged leather accord, surprisingly bold for its price point. It's quickly spiced up with a peppery kick, a blend of sharp pepper and a softer, fruitier pink pepper adding depth and a touch of warmth. This is a linear, no-nonsense leather bomb that aims for impact, holding its spicy, animalic character right through its brief lifespan.

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Compare & Pair

Layer

Wear two at once: the blends worth trying, how each one scores and where to spray See what layers well

Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.