By / Rosie Jane 2020 EDP

U ££ Statement

Madie

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By / Rosie Jane Madie is an Eau de Parfum launched in 2020. By / Rosie Jane's Madie carries a Statement verdict, a floral-led wear.

This one's a true 'love it or hate it' beach scent. If you want pure, unapologetic sunscreen-and-sea in a bottle, dive in. Otherwise, you might find it more 'old person's home' than 'holiday at sea'.
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Madie Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Summer

A summer scent - airy and clear, designed for hot weather.

Best Occasions

Best For:
Casual Sport

Its moderate longevity and sillage mean it won't overwhelm an office, but its strong 'beach in a bottle' character makes it less suitable for formal or date settings. It's perfectly suited for casual outings, especially by the water or during summer activities, as many reviewers associate it directly with sunscreen and the beach.

Ingredients and allergens

We don't have this fragrance's ingredient list yet.

About

Madie opens with a bracing, almost sharp burst of sea water, immediately conjuring salty ocean air and a distinct, almost chlorine-like freshness. This aquatic hit quickly blends with a prominent, often indolic jasmine, giving it a strong white floral character. As it settles, a soft, creamy vanilla emerges alongside a subtle coconut note, leaning heavily into a classic, nostalgic sunscreen accord.

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Compare & Pair

Layer

Wear two at once: the blends worth trying, how each one scores and where to spray See what layers well

Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.