DKNY 2010 EDP

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Pure DKNY

by Olivier Cresp

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DKNY Pure DKNY is an Eau de Parfum launched in 2010, created by Olivier Cresp. Pure DKNY settles into a heart of Rose, Jasmine, Orchid, and Freesia, and dries down to a base of Amber and Sandalwood. DKNY's Pure DKNY carries a Favourite verdict, a floral-led wear.

This is a clean, comforting floral-woody scent, with a divisive vanilla note that some love and others can't detect. It's an easy reach for many, but others find it too subtle or even synthetic.
What our verdicts mean →
  • Clean
  • Cozy
  • Subtle
  • Feminine
  • Soft
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Pure DKNY Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer
Also Works:
Fall

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Office Casual
Also Works:
Date Formal

Its clean, inoffensive nature and moderate sillage make it highly suitable for office and casual wear. While some find it romantic or 'date night' worthy, its subtle projection means it won't dominate formal events, leaning more towards a comforting background scent.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

In standard patch-test panels

  • Geraniol from Rose

Other declarable allergens

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Pure DKNY opens with a soft bouquet of freesia and jasmine, quickly settling into a serene heart dominated by creamy sandalwood and warm amber. Hints of aquatic lotus and delicate orchid weave through, creating a clean, understated aroma that feels like a cosy, freshly laundered cashmere scarf - yet with an unexpected depth some describe as 'sweet vanilla', even if vanilla isn't officially listed.

Similar

Alternatives

1 alternative to explore

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Compare & Pair

Layer

Wear two at once. See what layers well with Pure DKNY Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Pure DKNY Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.