DKNY 2010 EDP

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Pure DKNY

by Olivier Cresp

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DKNY Pure DKNY is an Eau de Parfum launched in 2010, created by Olivier Cresp. Pure DKNY settles into a heart of Rose, Jasmine, Orchid, and Freesia, and dries down to a base of Amber and Sandalwood. DKNY's Pure DKNY carries a Favourite verdict, a floral-led wear.

This is a clean, comforting floral-woody scent, with a divisive vanilla note that some love and others can't detect. It's an easy reach for many, but others find it too subtle or even synthetic.
  • Clean
  • Cozy
  • Subtle
  • Feminine
  • Soft
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Pure DKNY Eau de Parfum bottle

Profile

Composition

Timeline

Showing: Overall Blend

Accords

Floral
100%
Woody
58%
White Floral
56%
Powdery
51%
Amber
49%
Aquatic
46%

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Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer
Also Works:
Fall

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Office Casual
Also Works:
Date Formal

Its clean, inoffensive nature and moderate sillage make it highly suitable for office and casual wear. While some find it romantic or 'date night' worthy, its subtle projection means it won't dominate formal events, leaning more towards a comforting background scent.

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Complement

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About

Pure DKNY opens with a soft bouquet of freesia and jasmine, quickly settling into a serene heart dominated by creamy sandalwood and warm amber. Hints of aquatic lotus and delicate orchid weave through, creating a clean, understated aroma that feels like a cosy, freshly laundered cashmere scarf - yet with an unexpected depth some describe as 'sweet vanilla', even if vanilla isn't officially listed.

Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.