DKNY 2010 Edp

U ££

Pure DKNY

by Olivier Cresp

DKNY Pure DKNY is an Eau de Parfum launched in 2010, created by Olivier Cresp. The fragrance settles into a heart of Amber, Lotus, Jasmine, and Sandalwood.

Our verdict on Pure DKNY: Favourite

This is a clean, comforting floral-woody scent, with a divisive vanilla note that some love and others can't detect. It's an easy reach for many, but others find it too subtle or even synthetic.
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  • Clean
  • Cozy
  • Subtle
  • Feminine
  • Soft
Pure DKNY Eau de Parfum bottle

ScentArt

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Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 0%
Floral 53%
Fruity 4%
Green 7%
Sweet 26%
Warm 7%
Woody 16%
Earthy 3%
Animalic 6%
Fresh 16%

Mood Profile

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

Accords

Floral
100%
Woody
58%
White Floral
56%
Powdery
51%
Amber
49%

Notes

Heart Notes

Lotus 19% Sandalwood 17% Jasmine 16% Freesia 16% Amber 12% Orchid 10% Rose 9%

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Best Seasons

Best For:
Spring Summer
Also Works:
Fall

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Office Casual
Also Works:
Date Formal

Its clean, inoffensive nature and moderate sillage make it highly suitable for office and casual wear. While some find it romantic or 'date night' worthy, its subtle projection means it won't dominate formal events, leaning more towards a comforting background scent.

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Where to buy

Wide selection Amazon UK Prime delivery often available Check price on → Check price on →

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About

Pure DKNY opens with a soft bouquet of freesia and jasmine, quickly settling into a serene heart dominated by creamy sandalwood and warm amber. Hints of aquatic lotus and delicate orchid weave through, creating a clean, understated aroma that feels like a cosy, freshly laundered cashmere scarf - yet with an unexpected depth some describe as 'sweet vanilla', even if vanilla isn't officially listed.

Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.