Pick a Petal

Berry Me in London opens with a ripe strawberry-and-grapefruit combination that immediately recalls Marc Jacobs Daisy's cheerful fruity signature. The jasmine and violet that follow keep the resemblance going through the middle stage, landing in familiar floral territory. The difference shows up in staying power: Daisy's soapy, slightly powdery musk-and-woods base is what gives it surprising longevity for such a light-feeling fragrance, and here that base is thinner, so the scent fades to a much fainter presence sooner than the original would. That makes Berry Me in London a good match for the opening hour or two, ideal for daytime wear, university or a casual coffee date, but it will not hold on through a full day the way Daisy is known to. It is a fresh, youthful fruity-floral that captures the spirit of the original more than its full lifespan.