HEMA 2026 EDT

U ££ Statement

Pretty in Rose

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HEMA Pretty in Rose is an Eau de Toilette launched in 2026. Pretty in Rose settles into a heart of Bergamot, Ylang-Ylang, Pink Pepper, and Coconut. HEMA's Pretty in Rose carries a Statement verdict, a fruity-led wear.

This one's a bit of a mixed bag; Pretty in Rose is a modern take on florals that some will adore for its unique blend of notes, while others might find it a touch peculiar. A definite 'try before you buy' situation.
What our verdicts mean →
  • Modern
  • Exotic
  • Sensual
  • Playful
  • Warm
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Pretty in Rose Eau de Toilette bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring
Also Works:
Summer

Its yellow floral, sweet and soft spicy composition leans towards spring.

Best Occasions

Best For:
Date Casual
Also Works:
Office

The unique, sweet and soft spicy accords make it interesting for casual wear and dates, standing out without being overpowering. Its distinctness might be a bit much for formal settings or a stuffy office, while its creamy tropical nature doesn't align with sporty activities.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

Declarable under EU Annex III

  • Bergamot Citrus Aurantium Bergamia Peel Oil from Bergamot
  • Ylang-ylang Cananga Odorata Flower Extract from Ylang-Ylang

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Imagine stepping into a sun-drenched, exotic garden where warm, creamy yellow florals immediately grab your attention. A bright, zesty whisper of bergamot cuts through, offering a crisp counterpoint to the lush ylang-ylang. Then, a surprise-a subtle kick of pink pepper adds a modern, almost spicy edge, which mellows into the smooth, tropical sweetness of coconut. It's a journey from vibrant freshness to a soft, enveloping warmth with a creamy, unusual twist at the end.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with Pretty in Rose Eau de Toilette - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Pretty in Rose Eau de Toilette - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.