Statement

HEMA 2026 EDT

U ££

Pretty in Rose

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HEMA Pretty in Rose is an Eau de Toilette launched in 2026. Pretty in Rose settles into a heart of Bergamot, Ylang-Ylang, Pink Pepper, and Coconut. HEMA's Pretty in Rose carries a Statement verdict, a yellow floral-led wear.

This one's a bit of a mixed bag; Pretty in Rose is a modern take on florals that some will adore for its unique blend of notes, while others might find it a touch peculiar. A definite 'try before you buy' situation.
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  • Modern
  • Exotic
  • Sensual
  • Playful
  • Warm
Pretty in Rose Eau de Toilette bottle

Profile

Composition

Timeline

Showing: Overall Blend

Accords

Yellow Floral
100%
Sweet
86%
Soft Spicy
63%
Woody
60%
Citrus
53%
Coconut
53%

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Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Also Works:
Spring Summer Fall Winter

Best Occasions

Best For:
Date Casual
Also Works:
Office

The unique, sweet and soft spicy accords make it interesting for casual wear and dates, standing out without being overpowering. Its distinctness might be a bit much for formal settings or a stuffy office, while its creamy tropical nature doesn't align with sporty activities.

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Layer

Building a fragrance wardrobe? See what layers well with Pretty in Rose Eau de Toilette - the best pairings, where to apply each, and how the blend scores.

Where to buy

Wide selection Amazon UK Prime delivery often available Check price on → Check price on →

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About

Imagine stepping into a sun-drenched, exotic garden where warm, creamy yellow florals immediately grab your attention. A bright, zesty whisper of bergamot cuts through, offering a crisp counterpoint to the lush ylang-ylang. Then, a surprise-a subtle kick of pink pepper adds a modern, almost spicy edge, which mellows into the smooth, tropical sweetness of coconut. It's a journey from vibrant freshness to a soft, enveloping warmth with a creamy, unusual twist at the end.

Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.