H&M 2024 EDT

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Creative Visionary

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H&M Creative Visionary is an Eau de Toilette launched in 2024. Creative Visionary opens with Coconut Water and Guava, settles into a heart of White Flowers, Tiare Flower, and Violet, and dries down to a base of Musk, Patchouli, and Vanilla. H&M's Creative Visionary carries a Favourite verdict, a fruity-led wear.

This H&M gem is a surprisingly good tropical escape, with many calling it a superior dupe for Sol de Janeiro's Anitta. It's a creamy, juicy, coconut-floral cocktail that's perfect for summer, though some find the coconut a bit much or the violet note off-putting.
What our verdicts mean →
  • Fresh
  • Playful
  • Relaxed
  • Sensual
  • Modern
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Creative Visionary Eau de Toilette bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Summer

A warm-weather pick - at its best in summer and spring.

Best Occasions

Best For:
Date Casual
Also Works:
Sport

Its moderate longevity and sillage, combined with its fresh, tropical profile, make it ideal for casual daytime wear and summer dates. It's a bit too playful and summery for formal events or very conservative office environments, but could work for a relaxed office setting.

Ingredients and allergens

We don't have this fragrance's ingredient list yet.

About

Dive into a refreshing splash of coconut water and juicy guava, instantly whisking you away to a sun-drenched beach. As it settles, a creamy bouquet of white flowers and tiare emerges, softened by a delicate hint of violet. The base grounds this tropical fantasy with a warm, skin-like musk, a touch of earthy patchouli, and a comforting whisper of vanilla, leaving a sweet, alluring trail.

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Compare & Pair

Layer

Wear two at once: the blends worth trying, how each one scores and where to spray See what layers well

Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.