H&M 2025 EDT

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Cloud Gazer

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H&M Cloud Gazer is an Eau de Toilette launched in 2025. Cloud Gazer opens with Mandarin and Aldehydes, settles into a heart of Cedar, Rose, Violet, and Lily of the Valley, and dries down to a base of Musk, Sandalwood, and Heliotrope. H&M's Cloud Gazer carries a Favourite verdict, a floral-led wear.

This one is a total curveball from H&M! Expect a polarising take on clean, laundry freshness: for some, it's an addictive dryer-sheet dream and an Acne Studios dupe, but for others, it's a 'public bathroom' cleaner. You'll either love it or think it's tragic.
What our verdicts mean →
  • Clean
  • Fresh
  • Modern
  • Relaxed
  • Playful
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Cloud Gazer Eau de Toilette bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer

A warm-weather pick - at its best in spring and summer.

Best Occasions

Best For:
Casual Sport
Also Works:
Office

Its clean, fresh laundry scent makes it ideal for casual wear, akin to wearing freshly washed clothes. While not overtly offensive for the office, its distinct 'detergent' character might not suit more formal or intimate date settings. It's a good choice for sport due to its freshness, but average longevity might require reapplication.

Ingredients and allergens

We don't have this fragrance's ingredient list yet.

About

Cloud Gazer opens with a bright, bubbly burst of aldehydes and juicy mandarin, immediately giving off that super-clean, almost soapy vibe. The heart unfolds into a soft floral bouquet of violet, rose, and lily of the valley, underpinned by the woody earthiness of cedar. The dry down settles into a comforting musky-powdery embrace, with creamy sandalwood and a touch of heliotrope adding a subtle, almost 'yummy' sweetness to the fresh laundry character.

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Compare & Pair

Layer

Wear two at once: the blends worth trying, how each one scores and where to spray See what layers well

Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.