Favourite

H&M 2025 EDT

U ££

White Air

Name: White Air Eau de Toilette
Brand: H&M

H&M White Air is an Eau de Toilette launched in 2025. White Air opens with Lemon, Mandarin, Magnolia, and Pear, settles into a heart of Linden Tree, Fruity, and Peony, and dries down to a base of Musk and Cedar. H&M's White Air carries a Favourite verdict, a citrus-led wear.

This is a clean, fresh citrus-floral that's an absolute crowd-pleaser and a proper bang for your buck. A few find it a bit sharp, but the overwhelming consensus is positive. If you're after a bright, inoffensive gem, you'd be a fool to skip it.

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Fresh
Clean
Playful
Youthful
Subtle

Profile

Composition

Timeline

Showing: Overall Blend

Accords

Citrus

100%

Yellow Floral

71%

Sweet

60%

Floral

56%

Fresh

45%

Green

45%

ScentArt

Full Screen What is ScentArt?

Performance

Longevity

Short (2-4h)

Projection

Moderate

Intensity

Light

Mood

Mood Energising

Calming

Character Playful

Serious

Sentiment Uplifting

Brooding

When To Wear

Best Seasons

Best For:

Spring Summer

A warm-weather pick - at its best in spring and summer.

Best Occasions

Best For:

Office Casual Sport

Also Works:

Date

Its clean, fresh, and inoffensive profile makes it highly suitable for office and casual wear, as noted by community reviews. While versatile, its lighter character means it's less suited for formal events but excellent for warmer weather activities.

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Layer

Building a fragrance wardrobe? See what layers well with White Air Eau de Toilette - the best pairings, where to apply each, and how the blend scores.

Where to buy

Wide selection Amazon UK Prime delivery often available Check price on

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About

Opens with a zesty, juicy burst of lemon and mandarin, brightened by the soft sweetness of pear. This sparkling fruitiness then gives way to a delicate heart where magnolia, linden, and peony intertwine, creating a fresh, yellow floral bouquet. It all settles into a clean, airy musk and a whisper of cedar, leaving a light, effortlessly fresh trail.