H&M 2025 EDT

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Wild Strawberry

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H&M Wild Strawberry is an Eau de Toilette launched in 2025. Wild Strawberry settles into a heart of Amber, Violet, and Strawberry. H&M's Wild Strawberry carries a Favourite verdict, a fruity-led wear.

This one's a fleeting flirt. It's a sweet, fruity mist that hits all the popular notes but doesn't stick around. Don't expect longevity.
What our verdicts mean →
  • Playful
  • Sweet
  • Modern
  • Relaxed
  • Clean
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Wild Strawberry Eau de Toilette bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring

Its fruity, sweet and violet floral composition leans towards spring.

Best Occasions

Best For:
Casual Sport
Also Works:
Office Date

Its moderate sweetness and light EDT concentration make it suitable for casual wear and daily use. It's too fleeting for formal events, and while pleasant, its sweetness might be slightly distracting in an office environment.

Ingredients and allergens

We don't have this fragrance's ingredient list yet.

About

Wild Strawberry opens with a burst of sweet, juicy strawberry, almost like a playful bonbon. This immediately gives way to the delicate, powdery touch of violet florals, softening the initial fruitiness. Amber grounds the composition, adding a touch of warmth to the sweet, fruity heart, though its presence is subtle in this light EDT.

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Compare & Pair

Layer

Wear two at once: the blends worth trying, how each one scores and where to spray See what layers well

Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.