H&M 2025 EDT

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Wild Strawberry

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H&M Wild Strawberry is an Eau de Toilette launched in 2025. Wild Strawberry settles into a heart of Amber, Violet, and Strawberry. H&M's Wild Strawberry carries a Favourite verdict, a fruity-led wear.

This one's a fleeting flirt. It's a sweet, fruity mist that hits all the popular notes but doesn't stick around. Don't expect longevity.
  • Playful
  • Sweet
  • Modern
  • Relaxed
  • Clean
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Wild Strawberry Eau de Toilette bottle

Profile

Composition

Timeline

Showing: Overall Blend

Accords

Fruity
100%
Sweet
79%
Violet Floral
68%
Powdery
60%
Amber
49%

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Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring

Its fruity, sweet and violet floral composition leans towards spring.

Best Occasions

Best For:
Casual Sport
Also Works:
Office Date

Its moderate sweetness and light EDT concentration make it suitable for casual wear and daily use. It's too fleeting for formal events, and while pleasant, its sweetness might be slightly distracting in an office environment.

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Layer

Wear two at once. See what layers well with Wild Strawberry Eau de Toilette - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Wild Strawberry Eau de Toilette - fragrances that pair with it, worn side by side.

Where to buy

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About

Wild Strawberry opens with a burst of sweet, juicy strawberry, almost like a playful bonbon. This immediately gives way to the delicate, powdery touch of violet florals, softening the initial fruitiness. Amber grounds the composition, adding a touch of warmth to the sweet, fruity heart, though its presence is subtle in this light EDT.

Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.