Jo Loves 2011 Edt

U ££

Gardenia

Name: Gardenia Eau de Toilette
Brand: Jo Loves

Jo Loves Gardenia is an Eau de Toilette launched in 2011, created by Jo Malone. Gardenia opens with Gardenia and Bergamot, settles into a heart of Jasmine, Narcissus, Ylang-Ylang, and Coumarin, and dries down to a base of Musk and Heliotrope. Jo Loves's Gardenia carries a Favourite verdict, a white floral-led wear.

If you're after a true-to-life gardenia, this is your holy grail. It's a gorgeous soliflore that captures the essence of the flower perfectly, though its ephemeral presence might leave you wanting more. A real love-it-or-hate-it for some due to its single-minded floral focus.

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Romantic
Bold
Classic
Confident
Fresh

ScentArt

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Profile

Citrus 10%

Floral 49%

Fruity 5%

Green 7%

Sweet 30%

Warm 3%

Woody 1%

Earthy 1%

Animalic 20%

Fresh 8%

Mood Profile

Mood Energising

Calming

Character Playful

Serious

Sentiment Uplifting

Brooding

Accords

White Floral

100%

Yellow Floral

64%

Lactonic

46%

Sweet

45%

Floral

44%

Notes

Performance

Longevity

Moderate (4-6h)

Projection

Moderate

Intensity

Moderate

Best Seasons

Best For:

Spring Summer Fall Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:

Date Formal

Also Works:

Casual

Its white floral heart is elegant enough for formal events and romantic dates, with reviewers mentioning it for weddings. However, its often-reported fleeting longevity means it might not command attention for an entire workday. The bold floral character means it's less suited for active situations.

Where to buy

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About

Imagine stepping into a lush, humid garden at dusk. A bright, dewy gardenia shimmers at the forefront, its creamy, heady aroma wrapped in the subtle, sweet narcotic haze of jasmine and ylang-ylang. A whisper of citrusy bergamot lifts the initial bloom, before settling into a soft, musky embrace with powdery heliotrope, evoking sun-warmed skin.