Favourite

Jo Malone London 2024 EDC

U ££

Fir & Artemisia

by Yann Vasnier

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Jo Malone London Fir & Artemisia is a Cologne launched in 2024, created by Yann Vasnier. Fir & Artemisia opens with Artemisia, and dries down to a base of Leather, Patchouli, Oakmoss, and Fir Resin. Jo Malone London's Fir & Artemisia carries a Favourite verdict, a woody-led wear.

A divisive scent, many find this woody, aromatic juice a lovely take on Christmas, reminiscent of fresh pine trees. However, its weak performance is a common complaint, making some question its value and versatility beyond a room spray.
  • Fresh
  • Clean
  • Cozy
  • Relaxed
  • Bold
Fir & Artemisia Cologne bottle

Profile

Composition

Timeline

Showing: Overall Blend

Performance

Longevity
Short (2-4h)
Projection
Moderate
Intensity
Light

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Fall Winter
Also Works:
Spring Summer

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Office Casual
Also Works:
Sport

Given its fresh, clean, and non-overpowering nature, this is well-suited for casual wear and the office. Its moderate projection and longevity, as noted by many, make it less ideal for formal events or dates where a more impactful scent might be preferred.

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Layer

Wear two at once. See what layers well with Fir & Artemisia Cologne - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Fir & Artemisia Cologne - fragrances that pair with it, worn side by side.

Where to buy

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About

Fir & Artemisia is a crisp, green journey into a winter forest. It opens with the camphorous bite of artemisia and the fresh, coniferous scent of fir resin. As it settles, a prominent oakmoss and earthy patchouli base emerges, underpinned by a subtle, soft leather accord, creating a natural, woody experience that's both invigorating and comforting.