Jo Malone London 2024 EDC

U ££ Favourite

Fir & Artemisia

by Yann Vasnier

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Jo Malone London Fir & Artemisia is a Cologne launched in 2024, created by Yann Vasnier. Fir & Artemisia opens with Artemisia, and dries down to a base of Leather, Patchouli, Oakmoss, and Canadian Fir Balsam. Jo Malone London's Fir & Artemisia carries a Favourite verdict, a green-led wear.

A divisive scent, many find this woody, aromatic juice a lovely take on Christmas, reminiscent of fresh pine trees. However, its weak performance is a common complaint, making some question its value and versatility beyond a room spray.
What our verdicts mean →
  • Fresh
  • Clean
  • Cozy
  • Relaxed
  • Bold
£134.00 at Amazon 30ml Check price on → Check prices ↓
Fir & Artemisia Cologne bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend
Topas listed
Artemisia100%
Baseas listed
Canadian Fir Balsam25%
Leather25%
Oakmoss25%
Patchouli25%

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Short (2-4h)
Projection
Moderate
Intensity
Light

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Fall Winter
Also Works:
Spring Summer

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Office Casual
Also Works:
Sport

Given its fresh, clean, and non-overpowering nature, this is well-suited for casual wear and the office. Its moderate projection and longevity, as noted by many, make it less ideal for formal events or dates where a more impactful scent might be preferred.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

In standard patch-test panels

  • Oakmoss Evernia prunastri extract from Oakmoss

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Fir & Artemisia is a crisp, green journey into a winter forest. It opens with the camphorous bite of artemisia and the fresh, coniferous scent of fir resin. As it settles, a prominent oakmoss and earthy patchouli base emerges, underpinned by a subtle, soft leather accord, creating a natural, woody experience that's both invigorating and comforting.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with Fir & Artemisia Cologne - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Fir & Artemisia Cologne - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom · · checked 23 September

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.