Jovoy Paris 2011 Edp

U ££

Private Label

by Cécile Zarokian

Jovoy Paris Private Label is an Eau de Parfum launched in 2011, created by Cécile Zarokian. The fragrance opens with Papyrus, settles into a heart of Vetiver and Patchouli, and dries down to a base of Labdanum, Birch, Sandalwood, and Cedar.

Our verdict on Private Label: Acquired

Private Label is a divisive beast, a monument to unadulterated masculinity that some will worship and others will recoil from. Brace yourself for a raw, uncompromising ride; it's a love-it-or-hate-it affair, but never boring.
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  • Bold
  • Edgy
  • Confident
  • Masculine
  • Mysterious
Private Label Eau de Parfum bottle

ScentArt

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Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 0%
Floral 0%
Fruity 0%
Green 7%
Sweet 7%
Warm 5%
Woody 58%
Earthy 38%
Animalic 3%
Fresh 1%

Mood Profile

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

Accords

Woody
100%
Patchouli
74%
Warm Spicy
53%
Earthy
52%
Leather
49%

Notes

Top Notes

Papyrus 100%

Heart Notes

Patchouli 64% Vetiver 36%

Base Notes

Birch 26% Labdanum 25% Cedar 25% Sandalwood 24%

Performance

Longevity
Long (6-10h)
Projection
Strong
Intensity
Strong

Best Seasons

Best For:
Fall Winter

A cold-weather scent - best worn in winter and autumn.

Best Occasions

Best For:
Formal
Also Works:
Date

Its nuclear performance and intensely bold, leathery-woody profile make it completely unsuitable for the office. It's best suited for formal evening events or date nights where its strong personality can shine without overwhelming those around you.

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Where to buy

Wide selection Amazon UK Prime delivery often available Check price on →
Lowest Upfront £5.00 Nicchia Luxury UK - 2ml Buy Best Value £142.00 Nicchia Luxury UK - 75ml - £1.89/ml Buy
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About

This one opens with a punch, a rugged blast of papyrus and an almost medicinal, camphorous vetiver. As the initial shock subsides, a deeply earthy patchouli emerges, entwined with leathery birch and the dark, resinous warmth of labdanum. The dry-down settles into a smooth, yet distinctly masculine woody base of cedar and sandalwood, maintaining its assertive character throughout. It's a scent of raw, untamed nature, dark and unapologetic.

Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.