Jovoy Paris 2011 EDP

U ££ Acquired

Private Label

by Cécile Zarokian

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Jovoy Paris Private Label is an Eau de Parfum launched in 2011, created by Cécile Zarokian. Private Label opens with Papyrus, settles into a heart of Vetiver and Patchouli, and dries down to a base of Cedar, Sandalwood, Birch, and Labdanum. Jovoy Paris's Private Label carries an Acquired verdict, a woody-led wear.

Private Label is a divisive beast, a monument to unadulterated masculinity that some will worship and others will recoil from. Brace yourself for a raw, uncompromising ride; it's a love-it-or-hate-it affair, but never boring.
What our verdicts mean →
  • Bold
  • Edgy
  • Confident
  • Masculine
  • Mysterious
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Private Label Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend
Topas listed
Papyrus100%
Heartas listed
Patchouli64%
Vetiver36%
Baseas listed
Birch26%
Labdanum25%
Cedar25%
Sandalwood24%

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Long (6-10h)
Projection
Strong
Intensity
Strong

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Fall Winter

A cold-weather scent - best worn in winter and autumn.

Best Occasions

Best For:
Formal
Also Works:
Date

Its nuclear performance and intensely bold, leathery-woody profile make it completely unsuitable for the office. It's best suited for formal evening events or date nights where its strong personality can shine without overwhelming those around you.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

Declarable under EU Annex III

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

This one opens with a punch, a rugged blast of papyrus and an almost medicinal, camphorous vetiver. As the initial shock subsides, a deeply earthy patchouli emerges, entwined with leathery birch and the dark, resinous warmth of labdanum. The dry-down settles into a smooth, yet distinctly masculine woody base of cedar and sandalwood, maintaining its assertive character throughout. It's a scent of raw, untamed nature, dark and unapologetic.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with Private Label Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Private Label Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom ·

Import charges may apply

These shops deliver to the United Kingdom from Italy. How import charges work

2ml 1 offer
Nicchia Luxury UK £2.50/ml +£15.30 delivery £5.00 Buy →
15ml 1 offer
Nicchia Luxury UK £2.60/ml +£15.30 delivery £39.00 Buy →
75ml 1 offer
Nicchia Luxury UK £1.85/ml Free delivery £139.00 Buy →

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.