Acquired

Jovoy Paris 2011 EDP

U ££

Private Label

by Cécile Zarokian

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Jovoy Paris Private Label is an Eau de Parfum launched in 2011, created by Cécile Zarokian. Private Label opens with Papyrus, settles into a heart of Vetiver and Patchouli, and dries down to a base of Cedar, Sandalwood, Birch, and Labdanum. Jovoy Paris's Private Label carries an Acquired verdict, a woody-led wear.

Private Label is a divisive beast, a monument to unadulterated masculinity that some will worship and others will recoil from. Brace yourself for a raw, uncompromising ride; it's a love-it-or-hate-it affair, but never boring.
  • Bold
  • Edgy
  • Confident
  • Masculine
  • Mysterious
Private Label Eau de Parfum bottle

Profile

Composition

Timeline

Showing: Overall Blend

Performance

Longevity
Long (6-10h)
Projection
Strong
Intensity
Strong

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Fall Winter

A cold-weather scent - best worn in winter and autumn.

Best Occasions

Best For:
Formal
Also Works:
Date

Its nuclear performance and intensely bold, leathery-woody profile make it completely unsuitable for the office. It's best suited for formal evening events or date nights where its strong personality can shine without overwhelming those around you.

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Layer

Building a fragrance wardrobe? See what layers well with Private Label Eau de Parfum - the best pairings, where to apply each, and how the blend scores.

Where to buy

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About

This one opens with a punch, a rugged blast of papyrus and an almost medicinal, camphorous vetiver. As the initial shock subsides, a deeply earthy patchouli emerges, entwined with leathery birch and the dark, resinous warmth of labdanum. The dry-down settles into a smooth, yet distinctly masculine woody base of cedar and sandalwood, maintaining its assertive character throughout. It's a scent of raw, untamed nature, dark and unapologetic.