Louis Vuitton 2021 EDP

U £££££ Acquired

Pur Oud

by Jacques Cavallier-Belletrud

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Louis Vuitton Pur Oud is an Eau de Parfum launched in 2021, created by Jacques Cavallier-Belletrud. Pur Oud opens with Oud, settles into a heart of Spicy Notes, Leather, and Rose, and dries down to a base of Musk and Amber. Louis Vuitton's Pur Oud carries an Acquired verdict, a woody-led wear.

Louis Vuitton Pur Oud is an olfactory journey that polarises like few others. It's a challenging, unapologetically raw oud for those who understand and appreciate the animalic nuances of the note, not for the faint-hearted or those seeking mass appeal. Be warned: it's love it or gag.
What our verdicts mean →
  • Bold
  • Luxurious
  • Elegant
  • Clean
  • Woody
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Pur Oud Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend
Topas listed
Oud100%
Heartas listed
Leather33%
Rose33%
Spicy Notes33%
Baseas listed
Amber50%
Musk50%

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Beast (10+h)
Projection
Strong
Intensity
Strong

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Winter
Also Works:
Fall

A winter perfume through and through - made for cold, dark months.

Best Occasions

Also Works:
Formal

Given its extreme sillage and intensely animalic opening, Pur Oud is completely unsuitable for office or casual daytime wear where it's likely to offend. While it might suit a very specific type of formal evening event, its polarizing nature makes it a risky choice even for dates, unless your companion shares your love for unapologetic oud.

Ingredients and allergens

We don't have this fragrance's ingredient list yet.

About

Pur Oud opens with a fierce, untamed assault of raw, animalic oud, evoking barnyards and ancient forests. This intense, almost-fecal earthiness gradually mellows, revealing deeper woody facets and a subtle musky warmth that clings to the skin. It's less a fragrance with distinct stages and more a pure, evolving expression of oud, eventually achieving a creamy, refined woodiness that hints at subtle amber.

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Where to buy

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.