Maison Francis Kurkdjian 2022 EDP

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724

by Francis Kurkdjian

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Maison Francis Kurkdjian 724 is an Eau de Parfum launched in 2022, created by Francis Kurkdjian. 724 opens with Bergamot and Aldehydes, settles into a heart of Mock Orange, Sweet Pea, and Jasmine, and dries down to a base of Musk and Sandalwood. Maison Francis Kurkdjian's 724 carries a Favourite verdict, a musk-led wear.

This is MFK's love-it-or-hate-it take on the 'clean' aesthetic. If you're after that freshly laundered, sparkling white shirt vibe, and crucially, you're not bothered about the hefty price tag, this could be your new signature. Otherwise, you might find it a bit too much like a high-end cleaning product.
What our verdicts mean →
  • Clean
  • Fresh
  • Modern
  • Sophisticated
  • Elegant
£251.99 at MyBeauty.Boutique 35ml Check price on → Check prices ↓
724 Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer

A warm-weather pick - at its best in spring and summer.

Best Occasions

Best For:
Office Casual
Also Works:
Sport

Its clean, inoffensive profile and moderate sillage make it perfect for office and casual wear, where you want to smell put-together without shouting. It's a bit too 'laundry fresh' for a romantic date or highly formal events, but it's airy enough for a light refresh after sport.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

Declarable under EU Annex III

  • Bergamot Citrus Aurantium Bergamia Peel Oil from Bergamot
  • Sandalwood Santalol from Sandalwood
  • Synthetic musk Hexamethylindanopyran from Musk

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

724 opens with a sharp, effervescent burst of aldehydes and zesty Calabrian bergamot, immediately evoking that 'straight-from-the-laundry' crispness. As it settles, a clean white floral heart emerges, dominated by delicate jasmine, mock orange, and a whisper of sweet pea, steering it away from pure detergent and towards a luminous, almost ethereal quality. The dry-down is a soft, clean musk with creamy sandalwood, leaving a polished and serene trail that lingers beautifully on the skin.

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Layer

Wear two at once. See what layers well with 724 Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements 724 Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom · · checked 30 September

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.