Maison Francis Kurkdjian 2022 EDP
724
Maison Francis Kurkdjian 724 is an Eau de Parfum launched in 2022, created by Francis Kurkdjian. 724 opens with Bergamot and Aldehydes, settles into a heart of Mock Orange, Sweet Pea, and Jasmine, and dries down to a base of Musk and Sandalwood. Maison Francis Kurkdjian's 724 carries a Favourite verdict, a aldehydic-led wear.
This is MFK's love-it-or-hate-it take on the 'clean' aesthetic. If you're after that freshly laundered, sparkling white shirt vibe, and crucially, you're not bothered about the hefty price tag, this could be your new signature. Otherwise, you might find it a bit too much like a high-end cleaning product.
- Clean
- Fresh
- Modern
- Sophisticated
- Elegant
Profile
Composition
Timeline
Accords
ScentArt
Performance
Mood
When To Wear
Best Seasons
A warm-weather pick - at its best in spring and summer.
Best Occasions
Its clean, inoffensive profile and moderate sillage make it perfect for office and casual wear, where you want to smell put-together without shouting. It's a bit too 'laundry fresh' for a romantic date or highly formal events, but it's airy enough for a light refresh after sport.
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Building a fragrance wardrobe? See what layers well with 724 Eau de Parfum - the best pairings, where to apply each, and how the blend scores.
Where to buy
Wide selection Amazon UK Prime delivery often available Check price on
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