Maison Francis Kurkdjian 2022 EDP

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724

by Francis Kurkdjian

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Maison Francis Kurkdjian 724 is an Eau de Parfum launched in 2022, created by Francis Kurkdjian. 724 opens with Bergamot and Aldehydes, settles into a heart of Mock Orange, Sweet Pea, and Jasmine, and dries down to a base of Musk and Sandalwood. Maison Francis Kurkdjian's 724 carries a Favourite verdict, an aldehydic-led wear.

This is MFK's love-it-or-hate-it take on the 'clean' aesthetic. If you're after that freshly laundered, sparkling white shirt vibe, and crucially, you're not bothered about the hefty price tag, this could be your new signature. Otherwise, you might find it a bit too much like a high-end cleaning product.
  • Clean
  • Fresh
  • Modern
  • Sophisticated
  • Elegant
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724 Eau de Parfum bottle

Profile

Composition

Timeline

Showing: Overall Blend

Accords

Aldehydic
100%
White Floral
99%
Musky
83%
Citrus
77%
Fresh
76%
Powdery
70%

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Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer

A warm-weather pick - at its best in spring and summer.

Best Occasions

Best For:
Office Casual
Also Works:
Sport

Its clean, inoffensive profile and moderate sillage make it perfect for office and casual wear, where you want to smell put-together without shouting. It's a bit too 'laundry fresh' for a romantic date or highly formal events, but it's airy enough for a light refresh after sport.

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About

724 opens with a sharp, effervescent burst of aldehydes and zesty Calabrian bergamot, immediately evoking that 'straight-from-the-laundry' crispness. As it settles, a clean white floral heart emerges, dominated by delicate jasmine, mock orange, and a whisper of sweet pea, steering it away from pure detergent and towards a luminous, almost ethereal quality. The dry-down is a soft, clean musk with creamy sandalwood, leaving a polished and serene trail that lingers beautifully on the skin.

Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.