Maison Francis Kurkdjian 2022 Edp

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724

by Francis Kurkdjian

Maison Francis Kurkdjian 724 is an Eau de Parfum launched in 2022, created by Francis Kurkdjian. The fragrance opens with Bergamot and Aldehydes, settles into a heart of Jasmine, Mock Orange, and Sweet Pea, and dries down to a base of Musk and Sandalwood.

Our verdict on 724: Favourite

This is MFK's love-it-or-hate-it take on the 'clean' aesthetic. If you're after that freshly laundered, sparkling white shirt vibe, and crucially, you're not bothered about the hefty price tag, this could be your new signature. Otherwise, you might find it a bit too much like a high-end cleaning product.
  • Clean
  • Fresh
  • Modern
  • Sophisticated
  • Elegant
724 Eau de Parfum bottle

ScentArt

Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 14%
Floral 33%
Fruity 4%
Green 4%
Sweet 18%
Warm 1%
Woody 11%
Earthy 0%
Animalic 18%
Fresh 26%

Mood Profile

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Best Seasons

Best For:
Spring Summer

A warm-weather pick - at its best in spring and summer.

Best Occasions

Best For:
Office Casual
Also Works:
Sport

Its clean, inoffensive profile and moderate sillage make it perfect for office and casual wear, where you want to smell put-together without shouting. It's a bit too 'laundry fresh' for a romantic date or highly formal events, but it's airy enough for a light refresh after sport.

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About

724 opens with a sharp, effervescent burst of aldehydes and zesty Calabrian bergamot, immediately evoking that 'straight-from-the-laundry' crispness. As it settles, a clean white floral heart emerges, dominated by delicate jasmine, mock orange, and a whisper of sweet pea, steering it away from pure detergent and towards a luminous, almost ethereal quality. The dry-down is a soft, clean musk with creamy sandalwood, leaving a polished and serene trail that lingers beautifully on the skin.