Memoize London 2022 Extrait

U ££££

Ego

Memoize London Ego is an Extrait de Parfum launched in 2022. Ego opens with Coconut, Fig Leaf, and Redcurrant Leaf, settles into a heart of Rose, Cardamom, and Tonka Bean, and dries down to a base of Patchouli, Cashmere Wood, and Amber. Memoize London's Ego carries an Acquired verdict, a green-led wear.

This one is a total 'beauty and the beast'. Memoize London's Ego is a statement scent that opens with a surprising green punch before settling into something creamy and deeply satisfying. Be warned: it's a powerhouse, so spray wisely.
  • Bold
  • Fresh
  • Edgy
  • Clean
  • Woody
Ego Extrait bottle

ScentArt

Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 2%
Floral 11%
Fruity 9%
Green 19%
Sweet 27%
Warm 18%
Woody 15%
Earthy 14%
Animalic 4%
Fresh 13%

Mood Profile

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

Performance

Longevity
Long (6-10h)
Projection
Strong
Intensity
Strong

Best Seasons

Best For:
Spring
Also Works:
Summer Fall Winter

A spring fragrance - light, bright, made for the warmer turn of the year.

Best Occasions

Best For:
Date Casual
Also Works:
Formal

Its exceptional longevity and significant sillage, as noted by reviewers, makes it a bit much for the office unless applied very sparingly. However, its unique, confident character makes it excellent for dates, statement casual wear, and even formal events where you want to stand out.

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Where to buy

Wide selection Amazon UK Prime delivery often available Check price on Check price on

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About

Ego explodes with an initial hit of green fig and sharp blackcurrant leaf, creating a fresh, almost stemmy opening. This soon softens into a creamy, lactonic heart with coconut and a hint of warm spice from cardamom and rose. The dry down is rich and enveloping, with earthy patchouli, soft cashmere wood, and amber providing a luxurious, lasting warmth. It's simultaneously fresh, green, and wonderfully woody.