Memoize London 2022 Extrait

U ££££ Statement

Ego

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Memoize London Ego is an Extrait de Parfum launched in 2022. Ego opens with Fig Leaf, Blackcurrant, and Coconut, settles into a heart of Rose, Cardamom, and Tonka Bean, and dries down to a base of Cashmere Wood, Amber, and Patchouli. Memoize London's Ego carries a Statement verdict, a sweet-led wear.

This one is a total 'beauty and the beast'. Memoize London's Ego is a statement scent that opens with a surprising green punch before settling into something creamy and deeply satisfying. Be warned: it's a powerhouse, so spray wisely.
What our verdicts mean →
  • Bold
  • Fresh
  • Edgy
  • Clean
  • Woody
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Ego Extrait bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Long (6-10h)
Projection
Strong
Intensity
Strong

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring
Also Works:
Summer Fall Winter

A spring fragrance - light, bright, made for the warmer turn of the year.

Best Occasions

Best For:
Date Casual
Also Works:
Formal

Its exceptional longevity and significant sillage, as noted by reviewers, makes it a bit much for the office unless applied very sparingly. However, its unique, confident character makes it excellent for dates, statement casual wear, and even formal events where you want to stand out.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

In standard patch-test panels

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Ego explodes with an initial hit of green fig and sharp blackcurrant leaf, creating a fresh, almost stemmy opening. This soon softens into a creamy, lactonic heart with coconut and a hint of warm spice from cardamom and rose. The dry down is rich and enveloping, with earthy patchouli, soft cashmere wood, and amber providing a luxurious, lasting warmth. It's simultaneously fresh, green, and wonderfully woody.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with Ego Extrait - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Ego Extrait - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.