Memoize London 2022 Extrait

U ££££ Acquired

Ego

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Memoize London Ego is an Extrait de Parfum launched in 2022. Ego opens with Redcurrant Leaf, Fig Leaf, and Coconut, settles into a heart of Rose, Cardamom, and Tonka Bean, and dries down to a base of Cashmere Wood, Amber, and Patchouli. Memoize London's Ego carries an Acquired verdict, a green-led wear.

This one is a total 'beauty and the beast'. Memoize London's Ego is a statement scent that opens with a surprising green punch before settling into something creamy and deeply satisfying. Be warned: it's a powerhouse, so spray wisely.
  • Bold
  • Fresh
  • Edgy
  • Clean
  • Woody
Ego Extrait bottle

Profile

Composition

Timeline

Showing: Overall Blend

Accords

Green
100%
Fresh
77%
Woody
69%
Amber
60%
Lactonic
56%
Coconut
55%

Performance

Longevity
Long (6-10h)
Projection
Strong
Intensity
Strong

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring
Also Works:
Summer Fall Winter

A spring fragrance - light, bright, made for the warmer turn of the year.

Best Occasions

Best For:
Date Casual
Also Works:
Formal

Its exceptional longevity and significant sillage, as noted by reviewers, makes it a bit much for the office unless applied very sparingly. However, its unique, confident character makes it excellent for dates, statement casual wear, and even formal events where you want to stand out.

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Layer

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Complement

Round out the rotation. See what complements Ego Extrait - fragrances that pair with it, worn side by side.

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About

Ego explodes with an initial hit of green fig and sharp blackcurrant leaf, creating a fresh, almost stemmy opening. This soon softens into a creamy, lactonic heart with coconut and a hint of warm spice from cardamom and rose. The dry down is rich and enveloping, with earthy patchouli, soft cashmere wood, and amber providing a luxurious, lasting warmth. It's simultaneously fresh, green, and wonderfully woody.