Memoize London 2018 EDP

U ££ Acquired

Invidia

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Memoize London Invidia is an Eau de Parfum launched in 2018. Invidia opens with Tuberose, Ylang-Ylang, and Orchid, settles into a heart of Musk, Clove, Vanilla, and Caramel, and dries down to a base of Oak, Leather, Sandalwood, and Vetiver. Memoize London's Invidia carries an Acquired verdict, a warm spicy-led wear.

This is a bold, divisive scent that some hail as a masterpiece, while others find it too masculine, spicy, or even akin to curry. Love it or hate it, Invidia is a statement fragrance you won't forget, especially if you're into dark, woody, and spicy aromas.
  • Bold
  • Mysterious
  • Sophisticated
  • Sensual
  • Dark
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Invidia Eau de Parfum bottle

Profile

Composition

Timeline

Showing: Overall Blend

Accords

Warm Spicy
100%
Woody
85%
Sweet
74%
Leather
71%
Powdery
63%
Vanilla
60%

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Performance

Longevity
Long (6-10h)
Projection
Moderate
Intensity
Strong

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Fall Winter
Also Works:
Summer

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Date Formal

Given its strong sillage, long-lasting nature, and potent spicy-woody accords, Invidia is too intense for office wear. It truly shines for intimate evening dates or formal events where its commanding presence can be appreciated without overwhelming a small space.

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Layer

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Complement

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About

Invidia opens with an unapologetic blast of warm, pungent cloves, quickly joined by an addictive caramel sweetness that offers a brief, tantalising contrast. As it settles, a rich, dark tapestry of smoky tobacco and rugged leather emerges, softened by whispers of creamy vanilla and deep, earthy woods. The initial floral notes are often elusive, giving way to a profound, mysterious drydown where vetiver and oak add a grounded, almost chewy texture.

Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.