Memoize London 2018 EDP

U ££ Acquired

Invidia

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Memoize London Invidia is an Eau de Parfum launched in 2018. Invidia opens with Tuberose, Ylang-Ylang, and Orchid, settles into a heart of Musk, Clove, Vanilla, and Caramel, and dries down to a base of Oak, Leather, Sandalwood, and Vetiver. Memoize London's Invidia carries an Acquired verdict, a sweet-led wear.

This is a bold, divisive scent that some hail as a masterpiece, while others find it too masculine, spicy, or even akin to curry. Love it or hate it, Invidia is a statement fragrance you won't forget, especially if you're into dark, woody, and spicy aromas.
What our verdicts mean →
  • Bold
  • Mysterious
  • Sophisticated
  • Sensual
  • Dark
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Invidia Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

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Performance & Mood

Performance

Longevity
Long (6-10h)
Projection
Moderate
Intensity
Strong

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Fall Winter
Also Works:
Summer

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Date Formal

Given its strong sillage, long-lasting nature, and potent spicy-woody accords, Invidia is too intense for office wear. It truly shines for intimate evening dates or formal events where its commanding presence can be appreciated without overwhelming a small space.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

Declarable under EU Annex III

  • Clove Eugenia Caryophyllus Flower Oil from Clove
  • Sandalwood Santalol from Sandalwood
  • Synthetic musk Hexamethylindanopyran from Musk
  • Vanillin from Vanilla
  • Ylang-ylang Cananga Odorata Flower Extract from Ylang-Ylang

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Invidia opens with an unapologetic blast of warm, pungent cloves, quickly joined by an addictive caramel sweetness that offers a brief, tantalising contrast. As it settles, a rich, dark tapestry of smoky tobacco and rugged leather emerges, softened by whispers of creamy vanilla and deep, earthy woods. The initial floral notes are often elusive, giving way to a profound, mysterious drydown where vetiver and oak add a grounded, almost chewy texture.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with Invidia Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Invidia Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.