Memoize London 2018 Edp

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Invidia

Name: Invidia Eau de Parfum
Brand: Memoize London

Memoize London Invidia is an Eau de Parfum launched in 2018. Invidia opens with Orchid, Ylang-Ylang, and Tuberose, settles into a heart of Caramel, Musk, Clove, and Vanilla, and dries down to a base of Leather, Vetiver, Oak, and Sandalwood. Memoize London's Invidia carries an Acquired verdict, a warm spicy-led wear.

This is a bold, divisive scent that some hail as a masterpiece, while others find it too masculine, spicy, or even akin to curry. Love it or hate it, Invidia is a statement fragrance you won't forget, especially if you're into dark, woody, and spicy aromas.

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Bold
Mysterious
Sophisticated
Sensual
Dark

ScentArt

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Profile

Citrus 0%

Floral 30%

Fruity 3%

Green 2%

Sweet 27%

Warm 18%

Woody 19%

Earthy 10%

Animalic 18%

Fresh 1%

Mood Profile

Mood Energising

Calming

Character Playful

Serious

Sentiment Uplifting

Brooding

Accords

Warm Spicy

100%

Woody

85%

Sweet

74%

Leather

71%

Powdery

63%

Notes

Performance

Longevity

Long (6-10h)

Projection

Moderate

Intensity

Strong

Best Seasons

Best For:

Spring Fall Winter

Also Works:

Summer

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:

Date Formal

Given its strong sillage, long-lasting nature, and potent spicy-woody accords, Invidia is too intense for office wear. It truly shines for intimate evening dates or formal events where its commanding presence can be appreciated without overwhelming a small space.

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Where to buy

Wide selection Amazon UK Prime delivery often available Check price on

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About

Invidia opens with an unapologetic blast of warm, pungent cloves, quickly joined by an addictive caramel sweetness that offers a brief, tantalising contrast. As it settles, a rich, dark tapestry of smoky tobacco and rugged leather emerges, softened by whispers of creamy vanilla and deep, earthy woods. The initial floral notes are often elusive, giving way to a profound, mysterious drydown where vetiver and oak add a grounded, almost chewy texture.