Memoize London 2024 EDP

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Persona

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Memoize London Persona is an Eau de Parfum launched in 2024. Persona opens with Blueberry, Pink Pepper, and Ambrette, settles into a heart of Cashmere Wood and Lily, and dries down to a base of Patchouli, Vanilla, and Ambroxan. Memoize London's Persona carries a Favourite verdict, a musky-led wear.

Prepare for a chic, musky blueberry embrace. This one's an easy win, delivering unexpected fruitiness with a sophisticated, woody twist. It's a modern, versatile crowd-pleaser that won't go unnoticed.
  • Bold
  • Fresh
  • Elegant
  • Mysterious
  • Sophisticated
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Persona Eau de Parfum bottle

Profile

Composition

Timeline

Showing: Overall Blend

Accords

Musky
100%
Fruity
93%
Amber
83%
White Floral
79%
Soft Spicy
70%
Sweet
68%

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Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring
Also Works:
Fall

Its musky, fruity and amber composition leans towards spring.

Best Occasions

Best For:
Date Casual
Also Works:
Office Formal

Its moderate sillage and unique fruity-musky profile make it versatile enough for daily wear, though its sophisticated character shines brightest on a date or for cooler casual outings. It's a bit too distinctive for formal events and far too opulent for sport.

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Layer

Wear two at once. See what layers well with Persona Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Persona Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

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About

Opens with a surprising burst of tart blueberry, softened by the subtle, clean musk of ambrette and a hint of piquant pink pepper. As it settles, a creamy lily blooms, wrapped in the smooth, woody comfort of cashmere. The base anchors everything with earthy patchouli, a diffusive Ambroxan hum, and a whisper of sweet vanilla, creating a contemporary fruity-musk with depth.

Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.