Memoize London 2024 Edp

U ££

Persona

Memoize London Persona is an Eau de Parfum launched in 2024. Persona opens with Ambrette, Blueberry, and Pink Pepper, settles into a heart of Lily and Cashmere Wood, and dries down to a base of Patchouli, Ambroxan, and Vanilla. Memoize London's Persona carries a Favourite verdict, a musky-led wear.

Prepare for a chic, musky blueberry embrace. This one's an easy win, delivering unexpected fruitiness with a sophisticated, woody twist. It's a modern, versatile crowd-pleaser that won't go unnoticed.
  • Bold
  • Fresh
  • Elegant
  • Mysterious
  • Sophisticated
Persona Eau de Parfum bottle

ScentArt

Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 0%
Floral 19%
Fruity 12%
Green 2%
Sweet 29%
Warm 15%
Woody 17%
Earthy 8%
Animalic 13%
Fresh 13%

Mood Profile

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Best Seasons

Also Works:
Spring Summer Fall Winter

Best Occasions

Best For:
Date Casual
Also Works:
Office Formal

Its moderate sillage and unique fruity-musky profile make it versatile enough for daily wear, though its sophisticated character shines brightest on a date or for cooler casual outings. It's a bit too distinctive for formal events and far too opulent for sport.

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Where to buy

Wide selection Amazon UK Prime delivery often available Check price on Check price on

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About

Opens with a surprising burst of tart blueberry, softened by the subtle, clean musk of ambrette and a hint of piquant pink pepper. As it settles, a creamy lily blooms, wrapped in the smooth, woody comfort of cashmere. The base anchors everything with earthy patchouli, a diffusive Ambroxan hum, and a whisper of sweet vanilla, creating a contemporary fruity-musk with depth.