Memoize London 2024 EDP

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Persona

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Memoize London Persona is an Eau de Parfum launched in 2024. Persona opens with Blueberry, Pink Pepper, and Ambrette, settles into a heart of Cashmere Wood and Lily, and dries down to a base of Patchouli, Vanilla, and Ambroxan. Memoize London's Persona carries a Favourite verdict, a musk-led wear.

Prepare for a chic, musky blueberry embrace. This one's an easy win, delivering unexpected fruitiness with a sophisticated, woody twist. It's a modern, versatile crowd-pleaser that won't go unnoticed.
What our verdicts mean →
  • Bold
  • Fresh
  • Elegant
  • Mysterious
  • Sophisticated
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Persona Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring
Also Works:
Fall

Its musky, fruity and amber composition leans towards spring.

Best Occasions

Best For:
Date Casual
Also Works:
Office Formal

Its moderate sillage and unique fruity-musky profile make it versatile enough for daily wear, though its sophisticated character shines brightest on a date or for cooler casual outings. It's a bit too distinctive for formal events and far too opulent for sport.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

Declarable under EU Annex III

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Opens with a surprising burst of tart blueberry, softened by the subtle, clean musk of ambrette and a hint of piquant pink pepper. As it settles, a creamy lily blooms, wrapped in the smooth, woody comfort of cashmere. The base anchors everything with earthy patchouli, a diffusive Ambroxan hum, and a whisper of sweet vanilla, creating a contemporary fruity-musk with depth.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with Persona Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Persona Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.