MiN NEW YORK 2022 EDP

U ££ Statement

PURE HEART

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MiN NEW YORK PURE HEART is an Eau de Parfum launched in 2022. PURE HEART opens with Red Fruits, Cardamom, Juniper, and Blackcurrant, settles into a heart of Broom, Floral Notes, and Jasmine, and dries down to a base of Mastic, Cedar, Vetiver, and Oakmoss. MiN NEW YORK's PURE HEART carries a Statement verdict, a green-led wear.

A divisive take on the Baccarat 540 vibe, with some finding it a fresher, more sophisticated spin, while others are disappointed by its lack of originality. Expect a bright, fruity start leading to a surprising, almost burnt sugar dry down.
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  • Energetic
  • Sophisticated
  • Fresh
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PURE HEART Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Long (6-10h)
Projection
Strong
Intensity
Strong

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer
Also Works:
Fall

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Date Casual
Also Works:
Office Formal

Its moderate sillage and bright, year-round wearability make it versatile for casual settings and dates, without being overpowering. The unique sweet-smoky dry down might be a bit much for formal events or sports, but it's refined enough for a professional setting.

Ingredients and allergens

We don't have this fragrance's ingredient list yet.

About

PURE HEART opens with a vibrant, crisp burst of red fruits and blackcurrant, given an aromatic lift by juniper and a hint of cardamom's fresh spice. As it settles, delicate floral notes, including jasmine, emerge, lending a clean brightness. The dry down is where things get interesting, with a distinct, slightly smoky sweetness from mastic and oakmoss, grounded by earthy cedar and vetiver, creating an almost 'burnt sugar' effect.

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Compare & Pair

Layer

Wear two at once: the blends worth trying, how each one scores and where to spray See what layers well

Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.