New Brand Parfums 2018 EDT

M £ Favourite

Ego Gold

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New Brand Parfums Ego Gold is an Eau de Toilette launched in 2018. Ego Gold opens with Bergamot, Lemon, and Pepper, settles into a heart of Lavender, Geranium, Rosemary, and Mint, and dries down to a base of Musk and Sandalwood. New Brand Parfums's Ego Gold carries a Favourite verdict, a green-led wear.

A surprisingly refined and versatile scent for the price, Ego Gold is a definite crowd-pleaser that punches above its weight. It's a solid recommendation if you're after something dependable and easy to wear.
What our verdicts mean →
  • Fresh
  • Clean
  • Sophisticated
  • Modern
  • Confident
£7.93 at The Beauty Store 100ml Check price on → Check prices ↓
Ego Gold Eau de Toilette bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Short (2-4h)
Projection
Moderate
Intensity
Light

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer

A warm-weather pick - at its best in spring and summer.

Best Occasions

Best For:
Office Casual Sport
Also Works:
Date

Its clean, fresh-spicy and aromatic profile makes it highly versatile for everyday wear, particularly in casual settings and the office. While refined, it's not quite formal enough for black-tie events, but its gentlemanly charm works well for dates.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

In standard patch-test panels

  • Citral Geranial from Lemon

Other declarable allergens

  • Bergamot Citrus Aurantium Bergamia Peel Oil from Bergamot
  • Lavender Lavandula Hybrida Oil from Lavender
  • Rose geranium Pelargonium Graveolens Oil from Geranium
  • Sandalwood Santalol from Sandalwood
  • Spearmint Mentha Viridis Leaf Oil from Mint
  • Synthetic musk Hexamethylindanopyran from Musk

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Ego Gold opens with a bright, zesty burst of bergamot and lemon, sharpened by a clean, peppery kick. The heart introduces a refreshing aromatic blend of cool mint, herbaceous rosemary, and classic lavender, creating a crisp, almost rum-like cleanliness. It mellows into a smooth, musky sandalwood base, providing a gentle warmth and sophisticated finish that feels expensive without the hefty cost.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with Ego Gold Eau de Toilette - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Ego Gold Eau de Toilette - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom · · checked 29 September

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.