New Brand Parfums EDT

M £ Statement

Gold Ace

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New Brand Parfums Gold Ace is an Eau de Toilette. Gold Ace opens with Cedar, Honey, and Almond, settles into a heart of Bergamot and Pineapple, and dries down to a base of Amber and Orange Blossom. New Brand Parfums's Gold Ace carries a Statement verdict, a fresh-led wear.

Compiled from the distributor's own product listing: an unusual woody-honeyed-nutty opening (wood in the top rather than the base) leads into a refreshing citrus-fruity-ozonic heart, closing on a refined amber-white-floral base. Part of New Brand's "Intense" sub-line.
What our verdicts mean →
  • Bold
  • Sweet
  • Distinctive
  • Warm
  • Confident
£16.31 at Amazon 100ml Check price on → Check prices ↓
Gold Ace Eau de Toilette bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend
Topas listed
Almond33%
Cedar33%
Honey33%
Heartas listed
Bergamot50%
Pineapple50%
Baseas listed
Amber50%
Orange Blossom50%

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Short (2-4h)
Projection
Intimate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Also Works:
Spring Fall

The honeyed-woody opening and amber-floral base give this a warmer character, best suited to spring and autumn conditions rather than peak summer heat.

Best Occasions

Also Works:
Date Casual

The brand's own "daytime flair or evening allure" positioning fits casual and date-oriented wear better than office or sport settings.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

Declarable under EU Annex III

  • Bergamot Citrus Aurantium Bergamia Peel Oil from Bergamot
  • Bitter almond Benzaldehyde from Almond

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Gold Ace opens with a rich blend of woody warmth, honeyed sweetness, and nutty indulgence - a distinctive structural choice, leading with wood and gourmand warmth rather than the citrus openings typical of most New Brand men's scents. Its heart radiates a refreshing breeze of citrus zest, fruity brightness, and clean ozonic tones, an interesting inversion that brings freshness to the middle of the composition rather than the top. As it settles, the fragrance unveils a refined bouquet of amber, soft florals, and delicate white blossoms - an unexpectedly floral-leaning base for a men's fragrance, giving Gold Ace more complexity than most of New Brand's straightforward woody-amber men's scents. Marketed for the man who "always plays to win," with a "bold signature of charm and confidence," Gold Ace stands out in the range for its atypical top-to-base structure - sweet and nutty first, fresh in the middle, floral-amber at the close.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with Gold Ace Eau de Toilette - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Gold Ace Eau de Toilette - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom · · checked 23 September

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.