New Brand Parfums 2020 EDT

M £ Favourite

Story of Black

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New Brand Parfums Story of Black is an Eau de Toilette launched in 2020. Story of Black opens with Lavender, Pineapple, and Tangerine, settles into a heart of Red Fruits, Apple, and Dried Fruits, and dries down to a base of Sandalwood. New Brand Parfums's Story of Black carries a Favourite verdict, a fruity-led wear.

Surprisingly decent for the price point, this budget-friendly fruity number delivers a gentle, inoffensive sweetness. Don't expect miracles in performance, but it's a solid win for a casual, everyday spritz.
  • Subtle
  • Sweet
  • Soft
  • Gourmand
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Story of Black Eau de Toilette bottle

Profile

Composition

Timeline

Showing: Overall Blend

Accords

Fruity
100%
Sweet
66%
Lavender
64%
Woody
63%
Fresh
51%
Citrus
47%

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Performance

Longevity
Short (2-4h)
Projection
Intimate
Intensity
Light

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer Fall
Also Works:
Winter

Built on fruity, sweet and lavender - a composition that sits best in spring, summer and autumn.

Best Occasions

Best For:
Office Casual
Also Works:
Date Sport

Given its poor longevity and non-existent sillage, this fragrance is ideal for office wear where it won't overpower. Its fruity, sweet, and fresh accords make it perfect for casual outings, though its lack of projection limits its suitability for dates or formal events.

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Complement

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About

Story of Black opens with a bright, uplifting burst of juicy pineapple and zesty tangerine, softened by a touch of clean lavender. This quickly gives way to a heart of rich, succulent dried fruits and crisp red apple, creating a delightfully sweet and inviting core. The journey concludes with a subtle, creamy sandalwood base, grounding the fruitiness without adding too much weight. It’s a light, airy composition that balances its sweetness with a hint of freshness.

Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.