New Brand Parfums 2020 Edt

U £

Story of Black

New Brand Parfums Story of Black is an Eau de Toilette launched in 2020. The fragrance opens with Lavender, Pineapple, and Tangerine, settles into a heart of Apple, Dried Fruits, and Red Fruits, and dries down to a base of Sandalwood.

Our verdict on Story of Black: Favourite

Surprisingly decent for the price point, this budget-friendly fruity number delivers a gentle, inoffensive sweetness. Don't expect miracles in performance, but it's a solid win for a casual, everyday spritz.
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  • Subtle
  • Sweet
  • Soft
  • Gourmand
Story of Black Eau de Toilette bottle

ScentArt

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Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 9%
Floral 7%
Fruity 34%
Green 7%
Sweet 27%
Warm 2%
Woody 27%
Earthy 1%
Animalic 0%
Fresh 17%

Mood Profile

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

Accords

Fruity
100%
Sweet
66%
Lavender
64%
Woody
63%
Fresh
51%

Notes

Top Notes

Lavender 44% Pineapple 28% Tangerine 28%

Heart Notes

Red Fruits 47% Dried Fruits 29% Apple 24%

Base Notes

Sandalwood 100%

Performance

Longevity
Short (2-4h)
Projection
Intimate
Intensity
Light

Best Seasons

Also Works:
Spring Summer Fall Winter

Best Occasions

Best For:
Office Casual
Also Works:
Date Sport

Given its poor longevity and non-existent sillage, this fragrance is ideal for office wear where it won't overpower. Its fruity, sweet, and fresh accords make it perfect for casual outings, though its lack of projection limits its suitability for dates or formal events.

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Where to buy

Wide selection Amazon UK Prime delivery often available Check price on →

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About

Story of Black opens with a bright, uplifting burst of juicy pineapple and zesty tangerine, softened by a touch of clean lavender. This quickly gives way to a heart of rich, succulent dried fruits and crisp red apple, creating a delightfully sweet and inviting core. The journey concludes with a subtle, creamy sandalwood base, grounding the fruitiness without adding too much weight. It’s a light, airy composition that balances its sweetness with a hint of freshness.

Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.