New Brand Parfums 2020 EDT

M £ Favourite

Story of Black

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New Brand Parfums Story of Black is an Eau de Toilette launched in 2020. Story of Black opens with Lavender, Pineapple, and Tangerine, settles into a heart of Red Fruits, Apple, and Dried Fruits, and dries down to a base of Sandalwood. New Brand Parfums's Story of Black carries a Favourite verdict, a fruity-led wear.

Surprisingly decent for the price point, this budget-friendly fruity number delivers a gentle, inoffensive sweetness. Don't expect miracles in performance, but it's a solid win for a casual, everyday spritz.
What our verdicts mean →
  • Subtle
  • Sweet
  • Soft
  • Gourmand
£7.80 at Perfume Click 100ml Check price on → Check prices ↓
Story of Black Eau de Toilette bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Short (2-4h)
Projection
Intimate
Intensity
Light

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer Fall
Also Works:
Winter

Built on fruity, sweet and lavender - a composition that sits best in spring, summer and autumn.

Best Occasions

Best For:
Office Casual
Also Works:
Date Sport

Given its poor longevity and non-existent sillage, this fragrance is ideal for office wear where it won't overpower. Its fruity, sweet, and fresh accords make it perfect for casual outings, though its lack of projection limits its suitability for dates or formal events.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

Declarable under EU Annex III

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Story of Black opens with a bright, uplifting burst of juicy pineapple and zesty tangerine, softened by a touch of clean lavender. This quickly gives way to a heart of rich, succulent dried fruits and crisp red apple, creating a delightfully sweet and inviting core. The journey concludes with a subtle, creamy sandalwood base, grounding the fruitiness without adding too much weight. It’s a light, airy composition that balances its sweetness with a hint of freshness.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with Story of Black Eau de Toilette - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Story of Black Eau de Toilette - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom · · checked 29 September

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.