New Brand Parfums 2020 EDT

M £ Favourite

Story of White

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New Brand Parfums Story of White is an Eau de Toilette launched in 2020. Story of White opens with Citrus and Pink Pepper, settles into a heart of Rain, and dries down to a base of Woody Notes and Musk. New Brand Parfums's Story of White carries a Favourite verdict, an elemental-led wear.

This budget-friendly aquatic scent hits all the right notes for a clean, fresh vibe without breaking the bank. It's a reliable warm-weather choice that does exactly what it says on the tin.
What our verdicts mean →
  • Clean
  • Fresh
  • Relaxed
  • Subtle
  • Modern
£8.38 at The Beauty Store 100ml Check price on → Check prices ↓
Story of White Eau de Toilette bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend
Topas listed
Citrus56%
Pink Pepper44%
Heartas listed
Rain100%
Baseas listed
Musk67%
Woody Notes33%

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer
Also Works:
Fall

Built on musky, aquatic and citrus - a composition that sits best in spring and summer.

Best Occasions

Best For:
Office Casual Sport

Its subtle projection and fresh aquatic nature make it ideal for office wear and casual outings, keeping things light and unobtrusive. While great for everyday, it lacks the depth or character for formal events or a dramatic date night statement, though it would be pleasant for light sport.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

Declarable under EU Annex III

  • Synthetic musk Hexamethylindanopyran from Musk

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Imagine a brisk morning shower, wrapped in the scent of an aquatic breeze and just-squeezed citrus. It opens with a zesty sparkle of citrus and a hint of intriguing pink pepper, quickly transitioning to a unique, clean rainwater accord. The dry-down gently settles into a soft, musky woodiness, leaving a subtle, fresh trail that's never overpowering. It's simply fresh, clean, and understated.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with Story of White Eau de Toilette - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Story of White Eau de Toilette - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom · · checked 29 September

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.