New Brand Parfums 2017 EDT

M £ Statement

World Champion

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New Brand Parfums World Champion is an Eau de Toilette launched in 2017. World Champion opens with Lavender, Cardamom, and Mint, settles into a heart of Cedar, Cinnamon, and Tonka Bean, and dries down to a base of Woody Notes, Musk, and Vanilla. New Brand Parfums's World Champion carries a Statement verdict, a sweet-led wear.

Skip this one. The community verdict is clear: despite a promising note breakdown, the performance is so poor it's just not worth the money. There are better cheapies out there.
What our verdicts mean →
  • Bold
  • Classic
  • Clean
  • Confident
  • Edgy
£8.38 at The Beauty Store 100ml Check price on → Check prices ↓
World Champion Eau de Toilette bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend
Topas listed
Lavender37%
Cardamom31%
Mint31%
Heartas listed
Cinnamon41%
Cedar34%
Tonka Bean24%
Baseas listed
Vanilla37%
Musk32%
Woody Notes32%

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer Fall Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Casual
Also Works:
Office Sport

Given the reports of abysmal longevity and projection, this scent is best suited for fleeting casual wear or light activity where a strong projection isn't desired nor achieved. It's too weak for formal events or dates where you need a lasting impression.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

In standard patch-test panels

Other declarable allergens

  • Lavender Lavandula Hybrida Oil from Lavender
  • Spearmint Mentha Viridis Leaf Oil from Mint
  • Synthetic musk Hexamethylindanopyran from Musk
  • Vanillin from Vanilla

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Opens with an aromatic hit of lavender and fresh mint, spiced up with a whisper of cardamom. It quickly transitions to a warmer heart of familiar cinnamon and cedar, grounded by creamy tonka bean. The base attempts a woody-musky vanilla dry down, but the overall experience is as fleeting as a whisper in the wind.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with World Champion Eau de Toilette - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements World Champion Eau de Toilette - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom · · checked 29 September

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.