Next 2020 EDT

F £ Statement

Pure

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Next Pure is an Eau de Toilette launched in 2020. Pure opens with Mandarin and Neroli, settles into a heart of Jasmine and Gardenia, and dries down to a base of Sandalwood and Vanilla. Next's Pure carries a Statement verdict, a floral-led wear.

An affordable floral fragrance that feels effortlessly clean and fresh, ideal for day-to-day wear.
  • Fresh
  • Clean
  • Subtle
  • Relaxed
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Pure Eau de Toilette bottle
Dupe Inspired by
Baccarat Rouge 540 by Maison Francis Kurkdjian
4%
Compare these two →

Profile

Composition

Timeline

Showing: Overall Blend

Accords

Floral
90%
Citrus
60%
Fresh
50%
Sweet
40%
Woody
30%

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Performance

Longevity
Moderate (4-6h)
Projection
Intimate
Intensity
Light

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring
Also Works:
Fall

The floral and fresh notes make it ideal for spring, while its lightness makes it suitable for mild summer days. It lacks the warmth needed for colder months.

Best Occasions

Best For:
Office Casual
Also Works:
Date

Its soft projection and floral accords suit office environments and casual outings, but it may not be distinctive enough for formal events or sports activities.

Similar

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Layer

Wear two at once. See what layers well with Pure Eau de Toilette - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Pure Eau de Toilette - fragrances that pair with it, worn side by side.

Where to buy

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About

Pure by Next offers a light, airy scent with prominent floral and fresh accords. Its delicate blend of floral notes combines with a touch of fruitiness, creating a refined fragrance without overwhelming the senses.

Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.