Ward Taifi

Ward Taifi isn't a perfume brand or a specific release - it's the Arabic name for the celebrated Rose of Taif, grown in the cool highland valleys around Taif in Saudi Arabia and prized across Middle Eastern perfumery for its rich, long-lasting scent. Because the name refers to a raw material rather than a finished fragrance, there's no designer original for Pearl's attar to copy, and this is best understood as the house's own composition built around that famous rose. It opens with a light citrus and lychee brightness before the rose itself takes over almost entirely, supported by a touch of lily of the valley for a slightly green, dewy edge. The base is a simple musk and amber, kept deliberately understated so the rose stays the focus throughout. It's a linear, rose-first attar rather than a complex multi-stage fragrance, closer in spirit to wearing a fine rose oil than a designed perfume. As an oil it lasts unusually well on skin, in keeping with how prized and long-lived genuine Taif rose oil is said to be, even at this accessible price point.