Phlur 2024 EDP

F ££ Statement

Strawberry Letter

by Gabriela Chelariu

Share
Card A shareable image of this fragrance - its verdict, notes and profile. Save or copy it to post anywhere.

Phlur Strawberry Letter is an Eau de Parfum launched in 2024, created by Gabriela Chelariu. Strawberry Letter opens with Plum, Blackcurrant, and Strawberry, settles into a heart of Apple Blossom, Poppy, and Lily, and dries down to a base of Sugar Cane, Amber, Earthy, and Tonka Bean. Phlur's Strawberry Letter carries a Statement verdict, a fruity-led wear.

This one's a proper marmite fragrance - you'll either adore its jammy, green strawberry charm or recoil from its perceived synthetic, waxy nature. Don't expect photorealistic fruit; this is a playful, grown-up take on strawberry with an earthy twist that definitely stirs up strong opinions.
What our verdicts mean →
  • Playful
  • Sweet
  • Warm
  • Fresh
  • Feminine
Check price on → Check prices ↓
Strawberry Letter Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

ScentArt Gallery What is ScentArt?

Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer

A warm-weather pick - at its best in spring and summer.

Best Occasions

Best For:
Date Casual

Its fruity, sweet character and moderate sillage make it ideal for casual wear and dates, but potentially too impactful for formal settings or the office. While some find its performance strong, others note it's fleeting, leaning it more towards relaxed, everyday situations.

Ingredients and allergens

We don't have this fragrance's ingredient list yet.

About

Strawberry Letter opens with a juicy burst of sweet strawberry and plum, reminiscent of a freshly opened jar of jam, with a subtle tartness from redcurrant leaf. As it settles, gentle florals of lily, apple blossom, and poppy emerge, leading into an earthy, warm dry down. The base of sugarcane, amber, and tonka bean adds a soft, sweet depth, grounding the playful fruit in surprisingly sophisticated fashion.

Similar

More from Phlur

See all 46 Phlur perfumes

Compare & Pair

Layer

Wear two at once: the blends worth trying, how each one scores and where to spray See what layers well

Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States ·

ScentVerdict earns a commission from purchases - this doesn't affect our verdicts.

Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.