Statement

Phlur 2024 EDP

F ££

Strawberry Letter

by Gabriela Chelariu

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Phlur Strawberry Letter is an Eau de Parfum launched in 2024, created by Gabriela Chelariu. Strawberry Letter opens with Redcurrant Leaf, Plum, and Strawberry, settles into a heart of Apple Blossom, Poppy, and Lily, and dries down to a base of Sugar Cane, Amber, Earthy, and Tonka Bean. Phlur's Strawberry Letter carries a Statement verdict, a fruity-led wear.

This one's a proper marmite fragrance - you'll either adore its jammy, green strawberry charm or recoil from its perceived synthetic, waxy nature. Don't expect photorealistic fruit; this is a playful, grown-up take on strawberry with an earthy twist that definitely stirs up strong opinions.
  • Playful
  • Sweet
  • Warm
  • Fresh
  • Feminine
Strawberry Letter Eau de Parfum bottle

Profile

Composition

Timeline

Showing: Overall Blend

Accords

Fruity
100%
Sweet
94%
Earthy
54%
Amber
49%
Floral
48%
Vanilla
46%

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer

A warm-weather pick - at its best in spring and summer.

Best Occasions

Best For:
Date Casual

Its fruity, sweet character and moderate sillage make it ideal for casual wear and dates, but potentially too impactful for formal settings or the office. While some find its performance strong, others note it's fleeting, leaning it more towards relaxed, everyday situations.

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Layer

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Complement

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About

Strawberry Letter opens with a juicy burst of sweet strawberry and plum, reminiscent of a freshly opened jar of jam, with a subtle tartness from redcurrant leaf. As it settles, gentle florals of lily, apple blossom, and poppy emerge, leading into an earthy, warm dry down. The base of sugarcane, amber, and tonka bean adds a soft, sweet depth, grounding the playful fruit in surprisingly sophisticated fashion.