Phlur 2024 Edp

U ££

Strawberry Letter

by Gabriela Chelariu

Phlur Strawberry Letter is an Eau de Parfum launched in 2024, created by Gabriela Chelariu. The fragrance opens with Plum, Strawberry, and Redcurrant Leaf, settles into a heart of Lily, Apple Blossom, and Poppy, and dries down to a base of Sugar Cane, Amber, Tonka Bean, and Earthy.

Our verdict on Strawberry Letter: Statement

This one's a proper marmite fragrance - you'll either adore its jammy, green strawberry charm or recoil from its perceived synthetic, waxy nature. Don't expect photorealistic fruit; this is a playful, grown-up take on strawberry with an earthy twist that definitely stirs up strong opinions.
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  • Playful
  • Sweet
  • Warm
  • Fresh
  • Feminine
Strawberry Letter Eau de Parfum bottle

ScentArt

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Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 0%
Floral 25%
Fruity 26%
Green 11%
Sweet 34%
Warm 9%
Woody 3%
Earthy 12%
Animalic 2%
Fresh 11%

Mood Profile

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

Accords

Fruity
100%
Sweet
94%
Earthy
54%
Amber
49%
Floral
48%

Notes

Top Notes

Strawberry 45% Plum 30% Redcurrant Leaf 25%

Heart Notes

Apple Blossom 35% Poppy 33% Lily 31%

Base Notes

Sugar Cane 28% Earthy 28% Amber 24% Tonka Bean 21%

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Best Seasons

Best For:
Spring Summer

A warm-weather pick - at its best in spring and summer.

Best Occasions

Best For:
Date Casual

Its fruity, sweet character and moderate sillage make it ideal for casual wear and dates, but potentially too impactful for formal settings or the office. While some find its performance strong, others note it's fleeting, leaning it more towards relaxed, everyday situations.

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Where to buy

Wide selection Amazon UK Prime delivery often available Check price on → Check price on →

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About

Strawberry Letter opens with a juicy burst of sweet strawberry and plum, reminiscent of a freshly opened jar of jam, with a subtle tartness from redcurrant leaf. As it settles, gentle florals of lily, apple blossom, and poppy emerge, leading into an earthy, warm dry down. The base of sugarcane, amber, and tonka bean adds a soft, sweet depth, grounding the playful fruit in surprisingly sophisticated fashion.

Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.