Primark PS 2020 EDT

F £ Statement

Vive La Vie

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Primark Vive La Vie is an Eau de Toilette launched in 2020. Vive La Vie opens with Nectarine and Orange Blossom, settles into a heart of Jasmine, Lily of the Valley, and Gardenia, and dries down to a base of Musk and Vanilla. Primark's Vive La Vie carries a Statement verdict, a floral-led wear.

A cheerful blend of florals and sweet notes at an accessible price point makes this a great pick for youthful, everyday wear.
What our verdicts mean →
  • Playful
  • Romantic
  • Fresh
  • Modern
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Vive La Vie Eau de Toilette bottle
Inspired by
La Vie Est Belle by Lancôme
18%
Compare these two →

Our estimate of scent similarity, calculated from published notes. How we score it

See how they compare
La Vie Est Belle the original Vive La Vie inspired by

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Intimate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Fall

The floral and fruity sweetness with hints of vanilla suit the warmer temperatures and lively atmosphere of spring and fall, while they may be too heavy for winter and too sweet for the height of summer heat.

Best Occasions

Best For:
Date Casual
Also Works:
Office

The scent's approachable sweetness and moderate performance make it ideal for casual settings and romantic dates, while it might be too intimate or playful for sports or formal events.

Ingredients and allergens

We don't have this fragrance's ingredient list yet.

Ethics and formulation

We report other people's certifications, never our own. Every claim links to its source.

  • Cruelty-free Certified by Cruelty Free International · Check the register · We last checked Oct 2026 Cruelty Free International certification mark

Certification covers a brand's whole range. Part-range claims show on the brand page.

About

Vive La Vie by Primark opens with a burst of luscious nectarine and juicy fruits that captivates the senses. The floral heart of gardenia, lily of the valley, and jasmine adds a graceful allure. Vanilla and musky woods in the base create an enduring cozy warmth, leaving a comforting trail. Crafted for the modern woman, it's a fragrance for joyful days.

Similar

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Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.