Profumi di Polignano 2018 EDP

U ££££ Statement

Wow

by Arturetto Landi

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Profumi di Polignano Wow is an Eau de Parfum launched in 2018, created by Arturetto Landi. Wow opens with Cardamom, Cinnamon, Cumin, and Coriander, settles into a heart of Rose, Geranium, Ylang-Ylang, and Plum, and dries down to a base of Musk, Vanilla, Tonka Bean, and Benzoin. Profumi di Polignano's Wow carries a Statement verdict, a sweet-led wear.

Skip this one if you fear a little spice. This polarizing perfume kicks off with a bold, almost challenging cumin blast, quickly settling into something far sweeter and more inviting. Not for everyone, then, but a unique ride if you're up for it.
What our verdicts mean →
  • Bold
  • Mysterious
  • Sensual
  • Warm
  • Edgy
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Wow Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Fall Winter
Also Works:
Summer

Built on warm spicy, vanilla and aromatic - a composition that sits best in spring, autumn and winter.

Best Occasions

Best For:
Date
Also Works:
Formal

The strong, warm spicy opening makes it less suitable for office wear, as it's quite assertive. It leans much better for a date night or formal evening due to its sensual and intriguing character, though it might be a bit much for casual daytime use.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

In standard patch-test panels

Other declarable allergens

  • Rose geranium Pelargonium Graveolens Oil from Geranium
  • Synthetic musk Hexamethylindanopyran from Musk
  • Vanillin from Vanilla
  • Ylang-ylang Cananga Odorata Flower Extract from Ylang-Ylang

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

It's all about warm spice from the jump, with caraway, cardamom, and cinnamon giving it a full-on, fiery opening. As that settles, a rich plum and romantic rose emerge, complemented by the creamy, exotic fullness of ylang-ylang. The base brings in cozy vanilla and tonka, wrapped in a soft musk, creating a surprisingly gentle landing after such an assertive start.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with Wow Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Wow Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.