Rituals 2023 EDP

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M'Gouna

by Marine Mercé

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Rituals M'Gouna is an Eau de Parfum launched in 2023, created by Marine Mercé. M'Gouna opens with Clementine, settles into a heart of Sugar and Rose, and dries down to a base of Leather and Moss. Rituals's M'Gouna carries a Favourite verdict, a fresh-led wear.

M'Gouna is a bright clementine opening with rose and sugar in the middle, and a mossy, leathery base. It is a sweet floral with an earthy edge. Pretty, but with a little backbone.
What our verdicts mean →
  • Sweet
  • Fresh
  • Powdery
  • Feminine
  • Uplifting
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M'Gouna Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend
Topas listed
Clementine100%
Heartas listed
Rose59%
Sugar41%
Baseas listed
Moss53%
Leather47%

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring
Also Works:
Summer

A warm-weather pick - at its best in spring and summer.

Best Occasions

Best For:
Office Casual
Also Works:
Date Formal

Its moderate sillage and longevity, combined with a fresh and inoffensive scent profile, make it highly suitable for office and casual wear. It's versatile enough for dates, but perhaps too understated for formal events.

Ingredients and allergens

We don't have this fragrance's ingredient list yet.

About

M'Gouna opens with clementine, a bright and juicy citrus. The heart is rose and sugar, which gives it a soft, sweet floral character. The base of moss and leather adds an earthy, slightly dry finish that stops the sweetness from floating away. With only a handful of notes, it is a simple, uplifting scent that is romantic without being heavy.

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Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.