The 7 Virtues 2026 EDT

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Strawberry Jam

by Jean-Charles Mignon

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The 7 Virtues Strawberry Jam is an Eau de Toilette launched in 2026, created by Jean-Charles Mignon. Strawberry Jam opens with Pistachio, settles into a heart of Strawberry, and dries down to a base of Marshmallow and Vanilla. The 7 Virtues's Strawberry Jam carries a Statement verdict, a sweet-led wear.

If you're already rocking Kayali Yum Pistachio Gelato, save your cash. This is a very similar vibe - a jammy, sweet, strawberry crowd-pleaser that evokes nostalgia for some and synthetic disappointment for others. Performance is solid, but the scent profile can feel a bit 'done'.
What our verdicts mean →
  • Playful
  • Cozy
  • Sweet
  • Warm
  • Modern
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Strawberry Jam Eau de Toilette bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend
Topas listed
Pistachio100%
Heartas listed
Strawberry100%
Baseas listed
Marshmallow55%
Vanilla45%

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer

A warm-weather pick - at its best in spring and summer.

Best Occasions

Best For:
Date Casual

This is a strong projector with significant longevity, making it a bit much for most office environments. Its sweet, gourmand profile is ideal for casual outings and informal dates, though it lacks the sophistication for formal events. The sugary notes and intensity are completely unsuitable for sport.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

Declarable under EU Annex III

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

Ethics and formulation

We report other people's certifications, never our own. Every claim links to its source.

  • Cruelty-free Certified by PETA Beauty Without Bunnies · Check the register · We last checked Sept 2026 PETA Beauty Without Bunnies certification mark
  • Vegan Certified by PETA Beauty Without Bunnies · Check the register · We last checked Sept 2026 PETA vegan certification mark

Certification covers a brand's whole range. Part-range claims show on the brand page.

About

Opens with a burst of sugary strawberry, reminiscent of childhood sweets rather than fresh fruit. The pistachio note, though listed, is often elusive, quickly giving way to a fluffy, powdery heart of marshmallow and a creamy vanilla base. It's a delectable, edible aroma, leaning into dessert rather than a true jammy fruit.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with Strawberry Jam Eau de Toilette - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Strawberry Jam Eau de Toilette - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom · · checked 23 September

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.