The 7 Virtues 2023 EDP

U ££ Statement

Cherry Ambition

by Julie Pluchet

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The 7 Virtues Cherry Ambition is an Eau de Parfum launched in 2023, created by Julie Pluchet. Cherry Ambition opens with Marshmallow, Mandarin, Pink Pepper, and Cherry, settles into a heart of Cherry Blossom, Iris, Osmanthus, and Saffron, and dries down to a base of Musk, Amber, Guaiac Wood, and Vanilla. The 7 Virtues's Cherry Ambition carries a Statement verdict, a sweet-led wear.

This ain't your grandma's potpourri! Cherry Ambition is a head-turning, boozy cherry that slays on date night, though its performance can be as divisive as its 'medicinal' opening. Some find it deep and addictive, others a whiff of an old shoe. Try before you buy, but expect compliments.
What our verdicts mean →
  • Confident
  • Bold
  • Sensual
  • Warm
  • Luxurious
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Cherry Ambition Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Fall Winter
Also Works:
Spring

A cold-weather scent - best worn in winter and autumn.

Best Occasions

Best For:
Date Formal
Also Works:
Casual

Its bold cherry and warm, spicy accords, often cited as 'sexy' with moderate to strong projection by happy reviewers, makes it perfect for date nights and formal events. However, its intensity would be overwhelming for an office setting or for physical activity.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

Declarable under EU Annex III

  • Synthetic musk Hexamethylindanopyran from Musk
  • Vanillin from Vanilla

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

Ethics and formulation

We report other people's certifications, never our own. Every claim links to its source.

  • Cruelty-free Certified by PETA Beauty Without Bunnies · Check the register · We last checked Sept 2026 PETA Beauty Without Bunnies certification mark
  • Vegan Certified by PETA Beauty Without Bunnies · Check the register · We last checked Sept 2026 PETA vegan certification mark

Certification covers a brand's whole range. Part-range claims show on the brand page.

About

Cherry Ambition bursts onto the scene with a bold, juicy cherry, sweetened by marshmallow and brightened by a hint of mandarin. As it settles, osmanthus and subtle saffron weave in a warm, powdery layer, preventing it from veering too sweet. The drydown unveils a sophisticated base of guaiac wood, amber, and frankincense, grounding the initial fruitiness with a smoky, musky depth. This is a cherry that evolves, sophisticated yet playful.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with Cherry Ambition Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Cherry Ambition Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom · · checked 30 September

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.