Boujee Marshmallow - 770

The Essence Vault's No. 770 goes directly after Kayali's Yum Boujee Marshmallow, a viral gourmand built on a fluffy pink marshmallow and strawberry-milkshake idea. The opening is a genuinely faithful match, with a fruity burst of apple, lemon and nectarine giving way to a thick, sugary marshmallow-and-strawberry heart rounded out by creamy coconut and a hint of orange blossom, exactly the pillowy, dessert-like effect the original is known for. Where Kayali's version develops a warm, rounded ambroxan-and-musk base that keeps the gourmand sweetness feeling luxe for hours, No. 770's base note runs thinner and quieter, so the fragrance loses its creamy marshmallow richness sooner and settles into a simpler vanilla-musk sweetness. It's a genuinely fun, playful gourmand for the price that will please fans of the sweeter Kayali aesthetic, just don't expect the original's famous longevity or its full, rounded creaminess to last the whole day.