Zara 2021 Edp

U ££

Boldly Seoul

by Jo Malone

Zara Boldly Seoul is an Eau de Parfum launched in 2021, created by Jo Malone. Boldly Seoul opens with Violet, settles into a heart of Mimosa, and dries down to a base of Musk. Zara's Boldly Seoul carries a Favourite verdict, a powdery-led wear.

Don't let the name fool you, there's nothing 'bold' about Boldly Seoul. It's a divisive scent, some hail it as a comforting, clean mimosa dream, others find it artificial or reminiscent of baby wipes. Expect a gentle, short-lived skin scent.
  • Subtle
  • Clean
  • Relaxed
  • Cozy
  • Fresh
Boldly Seoul Eau de Parfum bottle

ScentArt

Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 0%
Floral 48%
Fruity 0%
Green 8%
Sweet 22%
Warm 2%
Woody 7%
Earthy 3%
Animalic 27%
Fresh 13%

Mood Profile

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

Accords

Powdery
100%
Floral
63%
Musky
55%

Notes

Top Notes

Heart Notes

Base Notes

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Best Seasons

Best For:
Spring
Also Works:
Summer

A warm-weather pick - at its best in spring and summer.

Best Occasions

Best For:
Office Casual Sport
Also Works:
Date

Its intimate sillage and clean, inoffensive floral profile make it ideal for office and casual wear. The poor longevity hinders its suitability for dates and formal events, while its freshness lends itself well to post-sport refreshment.

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Where to buy

Wide selection Amazon UK Prime delivery often available Check price on Check price on

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About

Boldly Seoul opens with a delicate, powdery violet, hinting at a fresh, clean florist's shop before mimosa blooms, bringing a soft, yellow floral sweetness. This gentle heart settles into a subtle musk, creating a serene, intimate skin scent that whispers rather than shouts. Occasionally, a touch of green or a honeyed nuance reveals itself on dry-down.