Favourite

Zara 2021 EDP

U ££

Boldly Seoul

by Jo Malone

Card A shareable image of this fragrance - its verdict, notes, accords and profile. Save or copy it to post anywhere.

Zara Boldly Seoul is an Eau de Parfum launched in 2021, created by Jo Malone. Boldly Seoul opens with Violet, settles into a heart of Mimosa, and dries down to a base of Musk. Zara's Boldly Seoul carries a Favourite verdict, a powdery-led wear.

Don't let the name fool you, there's nothing 'bold' about Boldly Seoul. It's a divisive scent, some hail it as a comforting, clean mimosa dream, others find it artificial or reminiscent of baby wipes. Expect a gentle, short-lived skin scent.
  • Subtle
  • Clean
  • Relaxed
  • Cozy
  • Fresh
Boldly Seoul Eau de Parfum bottle

Profile

Composition

Timeline

Showing: Overall Blend

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring
Also Works:
Summer

A warm-weather pick - at its best in spring and summer.

Best Occasions

Best For:
Office Casual Sport
Also Works:
Date

Its intimate sillage and clean, inoffensive floral profile make it ideal for office and casual wear. The poor longevity hinders its suitability for dates and formal events, while its freshness lends itself well to post-sport refreshment.

Similar

Compare

Layer

Wear two at once. See what layers well with Boldly Seoul Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Boldly Seoul Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

Some links earn us a commission if you buy - it never affects your price or how we rank these

Wide selection Amazon UK Prime delivery often available Check price on Check price on

ScentVerdict earns a commission from purchases - this doesn't affect our verdicts.

About

Boldly Seoul opens with a delicate, powdery violet, hinting at a fresh, clean florist's shop before mimosa blooms, bringing a soft, yellow floral sweetness. This gentle heart settles into a subtle musk, creating a serene, intimate skin scent that whispers rather than shouts. Occasionally, a touch of green or a honeyed nuance reveals itself on dry-down.