Zara 2021 EDP

U ££ Favourite

Boldly Seoul

by Jo Malone

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Zara Boldly Seoul is an Eau de Parfum launched in 2021, created by Jo Malone. Boldly Seoul opens with Violet, settles into a heart of Mimosa, and dries down to a base of Musk. Zara's Boldly Seoul carries a Favourite verdict, a floral-led wear.

Don't let the name fool you, there's nothing 'bold' about Boldly Seoul. It's a divisive scent, some hail it as a comforting, clean mimosa dream, others find it artificial or reminiscent of baby wipes. Expect a gentle, short-lived skin scent.
What our verdicts mean →
  • Subtle
  • Clean
  • Relaxed
  • Cozy
  • Fresh
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Boldly Seoul Eau de Parfum bottle
Inspired by
Mimosa & Cardamom by Jo Malone London
5%
Compare these two →

Our estimate of scent similarity, calculated from published notes. How we score it

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Mimosa & Cardamom the original Boldly Seoul inspired by

Scent Profile

Composition

Timeline

Showing: Overall Blend
Topas listed
Violet100%
Heartas listed
Mimosa100%
Baseas listed
Musk100%

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring
Also Works:
Summer

A warm-weather pick - at its best in spring and summer.

Best Occasions

Best For:
Office Casual Sport
Also Works:
Date

Its intimate sillage and clean, inoffensive floral profile make it ideal for office and casual wear. The poor longevity hinders its suitability for dates and formal events, while its freshness lends itself well to post-sport refreshment.

Ingredients and allergens

We don't have this fragrance's ingredient list yet.

About

Boldly Seoul opens with a delicate, powdery violet, hinting at a fresh, clean florist's shop before mimosa blooms, bringing a soft, yellow floral sweetness. This gentle heart settles into a subtle musk, creating a serene, intimate skin scent that whispers rather than shouts. Occasionally, a touch of green or a honeyed nuance reveals itself on dry-down.

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Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.