Adam Levine

Adam Levine is a celebrity fragrance line created by American singer and Maroon 5 frontman Adam Levine, introduced in 2013 with separate scents for men and women. The collection was developed under license with ID Perfumes, with perfumers from Givaudan brought in to translate Levine's preferences into finished compositions. The debut launch was presented in Los Angeles in February 2013 and distributed through Macy's and other retailers in North America.

The brand opened with two signature releases: Adam Levine for Men, a woody aromatic eau de toilette, and Adam Levine for Women, a woody floral eau de parfum with pronounced spicy facets. Both fragrances use microphone-shaped bottles with silver mesh caps and a dark stem, a design that directly references Levine's role as a performing musician and was highlighted by the launch press materials. The men's scent features citrus, lemongrass, ginger, and an amber-wood base, while the women's composition focuses on spices, jasmine, sandalwood, rose, and vanilla.

In interviews about the launch, Levine emphasized that he wanted the line to feel understated and elegant rather than like a typical department store celebrity release. He described focusing on intimacy and wearability, aiming for fragrances that are noticeable at close range more than through heavy projection. The result is a small, tightly edited range that leans toward warm, woody and slightly spicy profiles, marketed to fans of his music as well as consumers looking for an accessible, personality-driven scent option.