Alexandria UK

UK-made 35% extrait de parfum dupes of niche and designer houses, alongside original UK Exclusives from founder Dave Wrench.

DupeHouse Homegrown Makes dupes Official Website

Available direct from Alexandria UK →

About Alexandria UK

Alexandria UK (Alexandria Fragrances Ltd) is an independent British dupe fragrance house headquartered in Newton-le-Willows, England, founded by Dave Wrench, a retail operations and supply-chain specialist who spent years searching for high-quality alternatives to exclusive niche houses like Roja and Henry Jacques. The brand sources its inspired-by master-blends through a partnership with US perfumer Hany Hafez while insisting it operates as a standalone UK business rather than a franchise, and Wrench also formulates a separate UK Exclusives line of original compositions unavailable elsewhere. The range spans men's, women's and unisex collections plus seasonal and occasion-led edits, bottled in the UK at a stated 35% Extrait de Parfum concentration, well above the eau de toilette or eau de parfum strength typical of budget dupe sellers. Alexandria positions itself at the premium end of the dupe market: higher concentration, longer claimed wear time, and a smaller, artisan-scale UK operation, aimed at shoppers who want luxury-niche-adjacent scents without luxury-niche pricing, alongside a growing line of genuinely original UK-made fragrances.

At a Glance

The Brand

Country United Kingdom

Category DupeHouse

Makes dupes Yes

Scent Personality

Sweetness

Moderate

Freshness

Moderate

Boldness

High

Uniqueness

Mild

Worth It?

Price £

Value

Very High

Accessibility

High

Scent DNA

Woody Oriental Amber Fresh

High-concentration extrait de parfum bottling
UK-formulated and fulfilled
Master-blends sourced via US perfumer partnership
Separate original UK Exclusives line beyond the dupes

Typical Performance

Longevity

Long

Projection

Strong

Positioning

A dupehouse, budget house known for woody compositions.

Who It's For

Best For

shoppers chasing niche-house scents at a fraction of the price
buyers who prioritise strong longevity and projection
fans of original small-house fragrance wanting to try Dave Wrench's UK Exclusives

Strengths & Weaknesses

Strengths

higher concentration than most dupe competitors
clear, named founder and UK manufacturing story
original UK Exclusives line beyond pure cloning

Weaknesses

accuracy to the original still varies scent to scent
brand's own longevity and quality claims are unverified marketing copy
no independent perfumer credit beyond the US partnership

Brand Evolution

Alexandria has moved beyond being a straightforward US-sourced dupe distributor toward a hybrid model, adding a UK-original line and leaning hard into a premium-positioning narrative versus other dupe houses.

Quick Verdict

One of the more premium-positioned UK dupe houses, worth judging on a per-scent basis against both its concentration claims and the designer original it recreates.

Designer dupes from Alexandria UK

Alexandria UK perfumes mapped to the designer fragrances they replicate. How we score similarity →

Alexandria UK perfume	Inspired by	Similarity	Compare
Le Meteore Eau de Parfum	Météore Eau de Parfum by Louis Vuitton	93%	Compare
Black Tie Affair Eau de Parfum	Tuxedo Eau de Parfum by Yves Saint Laurent	93%	Compare
PRICKLY ROSE Eau de Parfum	Rose Prick Eau de Parfum by Tom Ford	93%	Compare
Boschetti Della Costa Eau de Parfum	Jardin d’Amalfi Eau de Parfum by Creed	93%	Compare
Beyond Time Eau de Parfum	Timeless Eau de Parfum by Clive Christian Perfume	93%	Compare
Alexander The Great Eau de Parfum	Alexandria II Eau de Parfum by Xerjoff	93%	Compare
Across The Universe Eau de Parfum	Aqua Universalis Forte Eau de Parfum by Maison Francis Kurkdjian	93%	Compare
Retro Flare (gold) Eau de Parfum	Gentle Fluidity Gold Eau de Parfum by Maison Francis Kurkdjian	93%	Compare
Blu Eagle (UK Exclusive) Eau de Parfum	Royal Eagle Sport Eau de Parfum by Stefano Ricci	92%	Compare
Deep Blue Eau de Parfum	Aqua Celestia Eau de Parfum by Maison Francis Kurkdjian	92%	Compare
City of Angels Eau de Parfum	City Of Stars Eau de Parfum by Louis Vuitton	92%	Compare
Luxor Summer Eau de Parfum	Uden Eau de Parfum by Xerjoff	92%	Compare
Visionary Eau de Parfum	Imagination Eau de Parfum by Louis Vuitton	92%	Compare
Sweet Smoke Eau de Parfum	Tobacco Vanille Eau de Parfum by Tom Ford	92%	Compare
L’INVASION Eau de Parfum	Invasion Barbare Eau de Parfum by Parfums MDCI	92%	Compare
Cairo Summer Eau de Parfum	Nio Eau de Parfum by Xerjoff	92%	Compare
Better Peach Eau de Parfum	Bitter Peach Eau de Parfum by Tom Ford	92%	Compare
H'ANI Eau de Parfum	Ani Extrait de Parfum by Nishane	92%	Compare
1981X Eau de Parfum	Naxos Eau de Parfum by Xerjoff	92%	Compare
Arabian Horse Eau de Parfum	Herod Eau de Parfum by Parfums de Marly	92%	Compare
ALEXANDRIA'S UNITED KINGDOM Roja Doves Great Britain Eau de Parfum	Great Britain Parfum by Roja Dove	92%	Compare
Bitter Soft Eau de Parfum	Tuscan Leather Eau de Parfum by Tom Ford	92%	Compare
Monarch Eau de Parfum	X For Men Eau de Parfum by Clive Christian Perfume	92%	Compare
Vanilla Stallion Eau de Parfum	Althaïr Eau de Parfum by Parfums de Marly	92%	Compare

Browse all 226 Alexandria UK perfumes