Alexandria UK

Alexandria UK (Alexandria Fragrances Ltd) is an independent British dupe fragrance house headquartered in Newton-le-Willows, England, founded by Dave Wrench, a retail operations and supply-chain specialist who spent years searching for high-quality alternatives to exclusive niche houses like Roja and Henry Jacques. The brand sources its inspired-by master-blends through a partnership with US perfumer Hany Hafez while insisting it operates as a standalone UK business rather than a franchise, and Wrench also formulates a separate UK Exclusives line of original compositions unavailable elsewhere. The range spans men's, women's and unisex collections plus seasonal and occasion-led edits, bottled in the UK at a stated 35% Extrait de Parfum concentration, well above the eau de toilette or eau de parfum strength typical of budget dupe sellers. Alexandria positions itself at the premium end of the dupe market: higher concentration, longer claimed wear time, and a smaller, artisan-scale UK operation, aimed at shoppers who want luxury-niche-adjacent scents without luxury-niche pricing, alongside a growing line of genuinely original UK-made fragrances.