ALT. Fragrances

ALT. Fragrances is an American direct-to-consumer perfume brand whose name is short for alternative. Its own story says it was founded in 2019 by Michael Saba while he was still at college, with the idea that the scent in the bottle matters more than the name on the label. Every bottle is described as made in the USA, handcrafted in Miami, vegan and cruelty-free.

The core of the range is a large set of alternatives to well-known designer and niche perfumes. Each product is named in its own right and sold with a line naming the fragrance it is inspired by, such as Crystal, which sits beside Baccarat Rouge 540, and Crystal Smash, a blend of that perfume and Lost Cherry. The scents are sold as Extrait de Parfum in an oil-based formula, in 30 ml, 60 ml and larger bottles, and many come in boxed bundles.

A second strand is gourmand. The Dessert Collection turns bakery and cafe ideas into perfume: Pistachio Baklava, Vanilla Crème Brûlée, Cinnamon Roll and Pumpkin Spice Latte, with Strawberry Shortcake, Lemon Tart and Dubai Chocolate alongside. Warm vanilla, caramel, sugar, tonka bean and spice run through most of them, and seasonal limited editions such as the fall and Christmas scents follow the same sweet, cosy lead.

ALT. sells online and, since 2024, through its own boutiques and kiosks across the United States. It also works with wholesale partners and a private-label programme. It sits at the accessible end of the market and suits wearers who want a familiar profile in an unfussy bottle without a designer price.