Kafu
EDP
Amaran
Favourite
Amaran
A UAE fragrance label with a broad catalogue spanning sweet gourmands, amber woods, spice, and florals.
About Amaran
Amaran is a fragrance brand from the United Arab Emirates. Available brand references identify Beauty & Perfume International Factory LLC as the manufacturer, and distributor information associates the label with Beauty & Perfume International, also known as BPI. The available sources do not establish a named individual founder or a separate parent company.
The brand's first fragrance editions are variously dated to 2020 and 2021 in fragrance databases, so the exact founding year is not fully consistent across sources. Its catalogue includes men's, women's, and unisex releases, with examples such as Kings & Queens Tobacco, released in 2023, and Qamarain for Him, listed as a 2025 release. Product listings and catalogue descriptions indicate a broad UAE perfume-house approach rather than a narrowly defined single accord, spanning sweet gourmand, woody, spicy, amber, and floral styles.
Amaran is sold through Beauty & Perfume International's online collection and regional fragrance retailers. The brand has expanded quickly, with fragrance databases listing more than three dozen releases and some newer catalogues recording a larger selection. Because public sources do not identify a standalone official brand domain, the BPI collection page is the most supportable web presence identified for Amaran.
At a Glance
The Brand
Country
United Arab Emirates
Category
Niche
Scent Personality
Worth It?
Scent DNA
Gourmand
Amber
Woody
Spicy
Floral
- Amaran's catalogue is defined by variety rather than one tightly controlled signature accord
- Documented releases range from sweet, candy-like gourmand styles to woody-spiced and amber compositions, with both gendered and unisex positioning
Typical Performance
Longevity
Moderate
Projection
Moderate
Positioning
A niche, mid house known for gourmand compositions.
How It Compares
- → Less established and less consistently documented than Lattafa
- → Smaller catalogue and lower brand recognition than Armaf
- → Less heritage-driven than Swiss Arabian
- → Broader stylistic range but less clearly defined than Afnan
Who It's For
Best For
- UAE-style perfume discovery
- Sweet gourmand and amber fragrance fans
- Wearers seeking varied masculine, feminine, and unisex options
- Layering and casual daily wear
Strengths & Weaknesses
Strengths
- Wide stylistic selection
- Includes masculine, feminine, and unisex releases
- Strong representation of sweet, amber, woody, and spicy profiles
- Accessible UAE distribution
Weaknesses
- Limited public information about ownership and founding history
- Brand identity is less clearly differentiated than established Arabian competitors
- Performance may vary across the large catalogue
Brand Evolution
The earliest Amaran releases are dated to 2020 or 2021 depending on the database, followed by continued expansion through at least 2025. The catalogue has grown from an initial UAE perfume-house offering into a broad range covering masculine, feminine, and unisex releases, including sweet, woody, spicy, amber, and floral directions.
Quick Verdict
Amaran offers a broad and approachable UAE catalogue, but it is not yet as distinctive, well documented, or historically established as the major Arabian fragrance houses.
Amaran Perfumes
Favourite - easy to wear anywhere · Statement - bold & distinctive · Acquired - bold, for fewer occasions