The King
Eau de Parfum
Asad Siddiki
Statement
Asad Siddiki
Indie Pakistani brand by perfumer Asad Ali Siddiki, focusing on spicy-woody, resinous scents at accessible prices.
About Asad Siddiki
Asad Siddiki is a Pakistani fragrance brand created by self-taught perfumer and content creator Asad Ali Siddiki in 2024. The brand is based in Karachi, Pakistan and is often presented online as “Asad Siddiki Fragrances,” with a focus on direct-to-consumer sales through social media and messaging platforms.[5][7][8] Siddiki came to perfumery after years working in TV, media production and vlogging, and he draws heavily on travel and personal experience when composing his scents.[5][8]
From the outset, the label has centered around limited releases built by Siddiki himself, rather than licensed creations from external fragrance houses.[5][8] Fragrances like No.83773, a woody spicy masculine-leaning scent released in 2026, and Resonance, an oriental-woody unisex launch from the same year, illustrate his preference for clear, structured compositions with noticeable spice, woods and resinous warmth.[1][2] The brand positions itself in the affordable enthusiast space: accessible pricing, small-batch-style branding, and direct interaction with customers via Instagram and WhatsApp.[6][7]
While the catalog is still small and evolving, early communication from the brand emphasizes quality materials and a hands-on approach rather than celebrity licensing or mass distribution.[5][7][8] As an emerging indie house from Pakistan, Asad Siddiki highlights its geographic roots and the founder’s personal story as key parts of its identity, aiming to build recognition among regional perfume fans and international niche-curious buyers who follow online fragrance communities.
At a Glance
The Brand
Founded
2024
Founder
Asad Ali Siddiki
Country
Pakistan
Category
Indie
Scent Personality
Worth It?
Scent DNA
woody
spicy
resinous
oriental
ambery
- Scents tend to lean woody-spicy with a clear oriental-amber backbone, often unisex but with assertive character
- There is a noticeable preference for structured, long-wearing blends over light or minimalist compositions, reflecting an enthusiast audience rather than casual users
Typical Performance
Longevity
Long
Projection
Strong
Positioning
A indie, mid house known for woody compositions.
How It Compares
Who It's For
Best For
- Evening wear
- Cooler weather
- Fragrance enthusiasts and collectors
- Middle Eastern and South Asian taste profiles
- Online direct-buy customers
Strengths & Weaknesses
Strengths
- Bold woody-spicy and oriental styles that suit warmth-loving markets
- Founder-led storytelling and direct engagement through social media
- Good value positioning relative to the indie/niche segment
- Clear identity as a Pakistani indie house
Weaknesses
- Very limited distribution and primarily online ordering
- Small, evolving catalog with few benchmark releases so far
- Presentation and branding still developing compared with established niche houses
Brand Evolution
The brand is in its early phase, with initial releases appearing around 2026 after the company’s founding in 2024.[1][2][5][7] Early work suggests a move from simple, travel-inspired ideas toward more polished woody-spicy and oriental-amber constructions. As the catalog grows, it is likely to refine bottle design, naming conventions and distribution, while keeping the founder-as-perfumer narrative at the center.[5][8]
Quick Verdict
A young Pakistani indie house with bold, enthusiast-friendly woody-spicy and oriental scents, but still very early in its development. Worth watching for growth and refinement rather than expecting fully mature niche-level polish yet.
Perfumers
Asad Siddiki Perfumes