Aspinal of London

Aspinal of London is a British luxury lifestyle brand founded in London in 2001 by entrepreneur Iain Burton, initially focused on finely crafted leather goods and accessories. The company is headquartered in West Sussex, within the South Downs National Park, and presents itself as a quintessentially English house with an emphasis on enduring quality and refined design.

The brand entered fragrance in 2024 with the launch of the Aspinal Fragrance Collection, marking its first dedicated perfume line. Developed in partnership with fragrance specialist Colbico, the debut trio - Green Rose, Ochre Spice and Musky Fig - was conceived to reflect the brand’s English heritage and to reference garden landscapes, particularly iconic English gardens. The compositions were created by French perfumers Serge de Oliveira and Sidonie Lancesseur, combining British creative direction with French perfumery expertise.

Green Rose focuses on an English rose character supported by bergamot, freesia, jasmine, patchouli and musk, presenting a polished take on modern florals. Ochre Spice is positioned as a warm, spicy unisex scent, built around cardamom, ginger, nutmeg, tobacco leaves and vanilla, while Musky Fig highlights fig, citrus notes, cardamom, musk and vetiver for a soft yet characterful profile. Alongside the fine fragrance range, Aspinal has also licensed an orange blossom-led hotel toiletry collection, further extending its olfactory presence in the hospitality sector.

Across these projects, the brand aligns its fragrance work with a broader sustainability message: partners highlight ethical and sustainable sourcing of ingredients and the use of recycled and recyclable packaging materials for toiletry formats. The overall direction situates Aspinal of London as a leather-goods-led designer brand using fragrance to echo its English identity, garden inspirations and polished, giftable aesthetic.