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Eau de Parfum
ASTEN
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ASTEN
Middle Eastern clone brand offering affordable takes on popular designer and niche fragrances.
About ASTEN
ASTEN is a Dubai-based niche fragrance brand from Oudh Al Anfar Perfumes (owned by Abdullah Anfar), launched in 2024 alongside sister brands Anfar 1950, Anfar London, Adyan and Ajyad. The line offers Arabian-inspired interpretations and inspired-by compositions referencing designer originals (Santal 33 and other contemporary niche references), with luxe-leaning packaging and long-lasting performance at accessible price points.
At a Glance
The Brand
Founded
2024
Founder
Abdullah Anfar
Country
United Arab Emirates
Category
Designer
Scent Personality
Worth It?
Scent DNA
Fresh woody aromatics
sweet ambers
fruity musks
blue shower-gel style scents
- ASTEN focuses on familiar designer-style scent profiles that are easy to wear and immediately recognizable
- Many releases are inspired by best-selling designers and niche hits, often with a slightly sweeter, more ambery Middle Eastern twist
- Compositions are usually straightforward and crowd-pleasing rather than experimental
Typical Performance
Longevity
Moderate
Projection
Moderate
Positioning
A designer, budget house known for fresh woody aromatics compositions.
How It Compares
Who It's For
Best For
- Everyday casual wear
- Value-conscious buyers building a large rotation
- Designer-inspired office scents
- Entry-level collectors exploring Middle Eastern houses
Strengths & Weaknesses
Strengths
- Very competitive pricing vs originals and major designers
- Broadly appealing, familiar scent profiles
- Good availability through discounters and online retailers
- Low-risk blind buys for fans of designer styles
Weaknesses
- Heavy reliance on cloning limits originality
- Batch and quality consistency can vary by retailer
- Brand information and transparency are minimal
- Less appeal for enthusiasts seeking truly unique compositions
Brand Evolution
ASTEN appears as a very recent entrant, with its fragrances first indexed in 2024 on major databases.[2] The early catalog is already fairly broad, suggesting a strategy of rapidly covering many well-known designer and niche styles.[2][8] As of now there is no visible shift toward artistic or luxury positioning; the focus remains on accessible, derivative profiles sold primarily through discounters and online retailers.[3][4][6]
Quick Verdict
ASTEN is a budget clone house for people who care more about smell-alike performance and price than storytelling or originality. Enthusiasts looking for character or innovation will likely see it as a disposable side brand rather than a collection cornerstone.
