Being

Being is a fragrance brand created by The Fragrance Shop, the UK perfumery chain, and sold exclusively through its stores and website. It launched in October 2025 with a four piece collection organised around mood rather than occasion: Joyful, built on bergamot, orange blossom and vanilla; Serene, on neroli, orris and sandalwood; Radiant, on pink pepper, peppermint and jasmine; and Seductive, on fig, orris and amber. The compositions are built on the AromaWellness and AromaSeduction frameworks, which test scent against measured emotional response rather than stated preference alone. The brand summarises itself as fragrance with benefits, and each bottle carries a colour coded cap for its mood. The range is sold as 100ml eau de parfum at an accessible price, and it is positioned as scent worn for the wearer's own state of mind rather than for anyone else.