Being 2025 EDP

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Serene

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Being Serene is an Eau de Parfum launched in 2025. Serene opens with Aquatic, Bergamot, Mandarin, and Pink Pepper, settles into a heart of Neroli, Orange Blossom, Iris, and Geranium, and dries down to a base of Musk, Leather, Amber, and Sandalwood. Being's Serene carries a Favourite verdict, a fresh-led wear.

The most grown-up of Being's four and the best value of the set. A salty citrus opening, a proper neroli and orris heart, and a soft leather-amber base give it more structure than the price suggests.
What our verdicts mean →
  • Calm
  • Composed
  • Airy
  • Soft
  • Polished
£39.99 at The Fragrance Shop 100ml Check price on → Check prices ↓
Serene Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Fall
Also Works:
Summer Winter

The neroli and marine top half is transitional-weather material, while the amber, leather and sandalwood base gives it enough backbone for autumn. Only deep winter really works against it.

Best Occasions

Best For:
Office Casual Formal
Also Works:
Date

Restrained, clean and well-mannered, which makes it the most office-appropriate of the four. The leather and amber drydown gives it enough polish to hold up at a formal evening event as well.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

In standard patch-test panels

Other declarable allergens

  • Bergamot Citrus Aurantium Bergamia Peel Oil from Bergamot
  • Bitter orange peel Citrus Aurantium Amara Peel Oil from Neroli
  • Neroli Citrus Aurantium Amara Flower Oil from Neroli
  • Rose geranium Pelargonium Graveolens Oil from Geranium
  • Sandalwood Santalol from Sandalwood
  • Synthetic musk Hexamethylindanopyran from Musk

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Serene is the calm one in Being's debut quartet, and it turns out to be the most carefully built. The opening pairs bergamot and mandarin with pink pepper and cardamom, then adds a marine note and a little elemi, which gives the first few minutes an odd and rather good salty-resinous edge instead of the usual clean citrus. The heart is a genuine orange blossom and neroli accord with orris behind it for powder, muguet for a green lift, and sage and geranium grounding the whole thing so it never becomes syrupy. That sage is what stops Serene reading as a straightforward pretty floral. The base is the surprise: dry amber, sandalwood and musk are expected, but there is leather and tonka bean in there too, and they give the drydown a quiet suede-like texture that is unusual at this price. Tenacity is decent, with the base holding close to the skin well into a second half of the day. It is the most versatile of the four, working across spring and autumn, comfortable in an office, and smart enough for a formal evening. The lane is affordable, composed, gender-neutral floral woody, sold exclusively through The Fragrance Shop. If you only try one from the line, make it this one.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with Serene Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Serene Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom · · checked 29 August

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.