Coup de Coeur

Coup de Coeur is a French budget perfume line. It is sold through its own store at parfumscoupdecoeur.com and through French high-street and discount perfumeries, among them Nocibe, Kalista and A l'Ombre des Marques, at prices running from under 10 euros for a scented body mist to around 19 euros for a 100ml eau de parfum. The opening run of six eaux de parfum for women comprised Coeur Volcan, Harmonie du Soir, J'ai Rendez-Vous, Ma Nuit, Un Amour and Une Promesse, and the range has since widened into vanilla-led gourmands such as Vanilla Caramel, Vanilla Delice and Vanilla Monoi, plus Mystic Elixir, Oud Blush and a scented candle. Compositions are commercial and approachable rather than experimental, with Une Promesse built on pear, rose and iris. The line is operated by New Deal Trade International, a perfumery and beauty wholesaler registered in Saint-Denis, north of Paris.