Etro

Etro is an Italian fashion and lifestyle brand founded in Milan in 1968 by textile specialist Gerolamo (Gimmo) Etro. The company began as a fabric house and developed a strong identity around intricate patterns and rich materials, particularly after introducing its signature paisley motifs in 1981. Over time, the family expanded the business into leather goods, home collections, and ready-to-wear, with the first Milan Fashion Week runway show taking place in 1996.

Fragrances joined the portfolio in 1989, when Etro launched its first perfume line and opened a boutique on Via Verri in Milan. Early scents were largely monothematic, often built around a single material with a focus on woody and spicy themes, and they were deliberately designed to be layered with one another. The collection has since grown to include more complex compositions such as Rajasthan and Jacquard, while still retaining a unisex, fabric-inspired approach.

Etro’s fragrance line is currently produced and distributed under a long-term agreement with Coty, signed in 2024 to extend through 2040 and beyond. The wider fashion house, once fully family run, is now majority owned by investment firm L Catterton, while members of the Etro family have historically remained involved in creative roles. Across its range, the brand frequently references travel, textiles, and archive patterns, resulting in perfumes that feel closely tied to its textile heritage rather than to conventional designer perfume trends.