Flavia

Flavia is a fragrance brand based in the United Arab Emirates and launched in 2022. Multiple retailers and databases, including Fragrantica and Fragrancebuy.ca, describe it as a new house whose earliest releases date from 2022. The line sits under Sterling Parfums (Sterling Perfumes Industries LLC), a Dubai‑based perfume company founded in 1998 that produces numerous value‑oriented brands for global distribution.

Brand materials and stockists such as Cosmetics Fragrance Direct state that Flavia is one of the many brands created by Sterling Parfums and that it offers chic, affordable alternatives inspired by well‑known international fragrances. Collections like Marble Series, Blackart, Majestic Oud, Mega, Pegasus, and Privee demonstrate that the range spans fresh everyday scents through to richer oud‑focused compositions. Product descriptions for bottles such as Fab, Tangy Cherry, Riviera Neroli, and Cherry Delight (all launched in 2024) show a strong emphasis on clearly defined note pyramids and crowd‑pleasing blends.

Flavia’s catalogue has expanded rapidly, with Fragrantica listing more than 70 perfumes within a few years of the brand’s debut. The fragrances are produced as eau de parfum in generous bottle sizes and are widely distributed through discount and online retailers in the Middle East, Europe, and beyond. The positioning, as outlined by official stockists, is to make current, on‑trend profiles accessible to a broad audience at modest prices rather than to focus on limited, artisanal production.