Granado

Granado traces its origins to 1870, when Portuguese immigrant José Antonio Coxito Granado opened a pharmacy in Rio de Janeiro using remedies derived from local plants and herbs. The company was appointed official pharmacy to the Brazilian Imperial Family in 1880, highlighting its early prominence in Brazilian daily life. For decades it focused on pharmaceuticals, soaps, and personal care, rooted in Brazilian botanicals.

The modern perfumery direction began in the early 2000s. According to the brand and multiple interviews, Christopher Freeman acquired Granado in 1994, and in 2004 he launched a dedicated cologne and perfume line that reframed Granado as a fragrance house as well as a pharmacy brand. Signature launches such as Carioca, introduced at Le Bon Marché in Paris in 2013, helped define its identity abroad. The company states that it has not tested its products on animals since 2006.

Granado has pursued steady international expansion while keeping its production anchored in Brazil. The brand reports more than 90 stores across Brazil and concept boutiques in Paris, London, Lisbon, New York, and Miami. In 2016, Spanish fragrance group Puig acquired a minority stake, providing resources for global growth while leaving day-to-day creative direction connected to its Brazilian heritage. Today, Granado is known for colorful packaging inspired by vintage pharmacy labels, a mix of classic colognes and more contemporary eau de parfums, and frequent use of tropical florals, citrus, and resinous woods that reference Brazilian landscapes and culture.