Addicted Imperial
Eau de Parfum
Hamidi
Acquired
Hamidi
Dubai-based Arabic and French-oriental oud brand offering affordable oil and spray fragrances under Sterling Perfumes.
About Hamidi
Hamidi is an Arabian fragrance brand based in Dubai, United Arab Emirates, positioned under Sterling Perfumes Industries LLC, which itself is part of Fakhruddin Holdings. Multiple retailer and distributor profiles date the brand to 2005 as a Dubai-origin house focused on oriental fragrance and oud. The brand name is derived from the Arabic word "Hamid," meaning "praised," and Hamidi often describes its work as drawing on decades of know-how within the Hamid family and the wider Sterling Perfumes group.
The brand was developed within Sterling Perfumes by Ali Asgar Fakhruddin, founder and chairman of Sterling Perfumes Industries, who has been credited in trade press for putting Hamidi on the map of luxury oriental perfumery. Hamidi is marketed as a non-alcoholic French-oriental perfumery brand, with a strong emphasis on oud, attars, concentrated perfume oils, and water-based mists. Company and distributor communications highlight Hamidi as a key part of Sterling's portfolio alongside brands like Armaf, leveraging the group's manufacturing scale to offer a wide spread of accessible Middle Eastern style fragrances.
Hamidi's catalog includes oil-based and spray perfumes, incense, home fragrance, and body care. It is especially visible in markets that focus on Arabic perfumery, with distribution mentioned across the Middle East, Africa, South Asia and selected Western retailers and e-commerce platforms. The line frequently blends traditional oud, musk and amber structures with French-inspired fruity, floral and gourmand accords, aiming to make Middle Eastern profiles easier to wear for everyday use.
Over time, the brand has also emphasized limited editions and special releases, highlighted in retailer and blog coverage as smaller-batch creations built around oud and other rich oriental notes. A 2021 LinkedIn announcement from Sterling Perfumes detailed a refreshed Hamidi visual identity and logo as part of a push into "French Orientals" and a broader global reach, signaling a move from purely regional focus into more international positioning while keeping its Arabic perfumery core.
At a Glance
The Brand
Founded
2005
Founder
Ali Asgar Fakhruddin
Country
United Arab Emirates
Category
Arabian
Scent Personality
Worth It?
Scent DNA
Oud
Amber
Musky
Gourmand
Floral-oriental
- Hamidi leans into Middle Eastern oud and amber themes but packages them in approachable, often sweet profiles that appeal to both regional and international consumers
- You will notice plenty of oil-based and non-alcoholic formats, strong musky-amber bases, and a mix of classic Arabian ingredients with fruit-forward or floral French styling
Typical Performance
Longevity
Long
Projection
Strong
Positioning
A arabian, mid house known for oud compositions.
How It Compares
Who It's For
Best For
- Value-conscious fragrance fans
- Arabic fragrance beginners
- Layering with other scents
- Evening and occasion wear
- Gifting in Middle Eastern style
Strengths & Weaknesses
Strengths
- Excellent value for money across oils and sprays
- Wide range of oud and oriental options with varying intensity
- Non-alcoholic and water-based offerings suit sensitive-skin and cultural needs
- Strong performance relative to price
Weaknesses
- Often very sweet and heavy, not ideal for minimalists
- Packaging and naming can feel generic compared to top niche Arabian houses
- Limited detailed note pyramids and batch information compared to more enthusiast-focused brands
Brand Evolution
Hamidi started primarily as a Dubai-based oriental and oud house under Sterling Perfumes, concentrating on traditional oils, attars and bakhoor for regional markets. Over the years, the brand added more spray perfumes and water-based mists, adopting French-style note structures and sweeter blends to attract a wider audience. A rebrand announced by Sterling Perfumes around 2021 pushed Hamidi further into the "French Oriental" territory, with updated visuals and more Western-friendly compositions while still foregrounding oud, musk and amber. The line continues to broaden with many affordable releases, leaning on Sterling's mass manufacturing capacity rather than limited artisanal output.
Quick Verdict
Hamidi is a strong budget-to-mid Middle Eastern option if you like loud, sweet, oud-leaning scents and do not mind some overlap in style and naming. It is less refined than high-end niche Arabian houses but offers impressive performance and variety for the price.
