With Love
Eau de Parfum
Hilary Duff
Statement
Hilary Duff
Celebrity-led fragrance and home scenting with an easy, clean, crowd-pleasing profile.
About Hilary Duff
Hilary Duff entered fragrance with her first scent, With Love... Hilary Duff, which was officially unveiled on July 21, 2006 and launched at Macy's on September 14, 2006. That release established the brand as a celebrity fragrance project built around Duff's own name and public image rather than an independent perfumery house.
The brand's fragrance activity later expanded beyond fine fragrance into home scenting. In 2024, Duff was announced as chief brand director for Below 60°, a home-fragrance company focused on natural essential-oil products. Coverage of the line says it launched with three scents - Mint Disco on Ice, If Citrus Were a Feeling, and Vanilla Buys a Timeshare in Paradise - and describes the concept as all-natural and designed for home, office, and similar spaces.
Because the scent portfolio is small and tied to lifestyle launches rather than a long-running perfume catalog, Hilary Duff as a fragrance brand reads as approachable, mass-market celebrity scenting with a clean, easygoing profile. The line is more about wearability and public-facing personal branding than niche composition or perfumery experimentation.
At a Glance
The Brand
Founded
2006
Founder
Hilary Erhard Duff
Country
United States
Category
Celebrity
Scent Personality
Worth It?
Scent DNA
Fresh
citrus
floral
soft gourmand
- Hilary Duff fragrances skew easy to wear, with a clean and lightly sweet profile rather than dense or challenging compositions
- The brand's fragrance identity is strongest in approachable fruity-floral and airy home scent formats, especially through Below 60°'s all-natural direction
Typical Performance
Longevity
Moderate
Projection
Moderate
Positioning
A celebrity, mid house known for fresh compositions.
How It Compares
- → Sweeter than Jennifer Lopez
- → Cleaner than Britney Spears
- → Less complex than Sarah Jessica Parker
- → More mass-market than The 7 Virtues
Who It's For
Best For
- daily casual wear
- teen and young-adult audiences
- spring and summer
- office-friendly scenting
- home fragrance buyers
Strengths & Weaknesses
Strengths
- high accessibility
- clean, easy-to-like compositions
- clear celebrity identity
- natural-leaning home fragrance positioning
Weaknesses
- limited depth and complexity
- small fragrance catalog
- less appeal for niche fragrance fans
- brand identity is broader than perfumery
Brand Evolution
The brand began with mainstream celebrity perfume in 2006 and later broadened into home fragrance rather than building a large designer-style perfume archive. That shift points to a more lifestyle-oriented, clean-fragrance direction. Recent coverage suggests a focus on natural ingredients and accessible everyday scenting instead of glamour-heavy perfume launches.
Quick Verdict
This is a lightweight celebrity fragrance identity, not a serious perfumery house. If you want easy, friendly, low-risk scents, it fits; if you want depth or collector value, look elsewhere.
Perfumers
Hilary Duff Fragrances