Covet
Eau de Parfum
Sarah Jessica Parker
Statement
Sarah Jessica Parker
Actress-inspired floral musks for everyday wear.
About Sarah Jessica Parker
Sarah Jessica Parker launched her fragrance line in 2005 with Lovely, her debut scent created from a custom blend she had made for personal use. This light floral musk became the foundation of a collection that expanded to include Covet in 2007, Covet Pure Bloom, and later releases like the 2015 Lovely 10th Anniversary Edition and the recent SJP Parfum Collection. Partnering with Coty, the brand draws from Parker's lifelong passion for fragrance, influenced by her role as Carrie Bradshaw in Sex and the City. The official site sjpbeauty.com offers the full range, including Lovely and newer sheer variants. Headquartered in the US, it targets accessible luxury through department stores like Macy's.
At a Glance
The Brand
Founded
2005
Founder
Sarah Jessica Parker
Country
United States
Category
Celebrity
Scent Personality
Worth It?
Scent DNA
Floral Musk
Fresh Floral
Fruity Floral
- Scents emphasize clean, wearable florals with musk bases that layer well
- Light and feminine profiles dominate, reflecting Parker's personal blending style
- Approachable compositions avoid heavy orientals or woods
Heart Notes
Base Notes
Typical Performance
Longevity
Moderate
Projection
Moderate
Positioning
A celebrity, mid house known for floral musk compositions.
How It Compares
- → Lighter than Marc Jacobs
- → Fresher than Britney Spears
Who It's For
Best For
- Daily office wear
- Spring layering
- Beginner collectors
- Gift sets
- Budget floral fans
Strengths & Weaknesses
Strengths
- Affordable entry to celebrity scents
- Versatile for mixing
- Wide retail availability
- Consistent clean vibe
- Nostalgic Sex and the City tie-in
Weaknesses
- Limited complexity in compositions
- Moderate performance
- Repetitive floral themes
- Less innovation over time
Brand Evolution
Started with the personal floral musk Lovely in 2005, then added edgier Covet in 2007 with tea and woods. Mid-2010s saw anniversary editions and body mists like Lovely Liquid Satin. Recent years brought the SJP Parfum Collection and sheer options, maintaining floral focus while expanding formats.
Quick Verdict
Solid celebrity line for casual floral lovers on a budget. Reliable but lacks depth for serious perfumistas.
