Jennifer Lopez

Jennifer Lopez entered the fragrance world in the early 2000s as an extension of her J.Lo by Jennifer Lopez lifestyle brand. The lifestyle label itself was founded in 2001, and fragrance quickly became one of its most successful pillars. Her debut scent, Glow by JLo, was released in 2002 through a licensing partnership with Coty, Inc. The bottle was deliberately designed to echo Lopez's silhouette, and the fragrance went on to become the top selling women's perfume in the United States shortly after launch.

Following the success of Glow, the line expanded rapidly. Still Jennifer Lopez arrived in 2003, and Live in 2005, with additional flankers and new pillars over the next two decades, including the floral woody scent Promise (2019) and the soft woody floral One (2021), created by perfumer Frank Voelkl. Initially focused on women's perfumes, the range later added Deseo for Men in 2008. Over time the brand shifted from Coty to being managed under Designer Parfums, which Fragrantica lists as the parent company for the Jennifer Lopez fragrance portfolio.

The collection is closely tied to Lopez's public image and often marketed through her music, fashion, and beauty projects. According to overviews on Parfumo and Fragrantica, more than 30 fragrances were launched between 2002 and 2021, making Jennifer Lopez one of the most prolific celebrity names in perfume. The scents are widely distributed through mass and mid-market retailers, with a focus on accessible pricing and broad appeal rather than limited artisanal releases.